CRM Specialist (d/f/m) in Berlin

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

You will join mobile.de’s growing CRM team. In this role, you will connect CRM strategy with the technology that brings it to life: shaping relevant, data-driven customer journeys for private customers and translating business priorities into effective, scalable campaigns.

You will focus in the first phase on the technical aspects to help the CRM team become more autonomous. The main tasks will be focused on developing AI agents that boost the team's efficiency in terms of recurring tasks. Afterwards, your focus will shift rather towards leading the CRM strategy for your assigned B2C business areas. From campaign concept through OKR planning & creating roadmaps, through establishing the technical set-ups, delivery oversight and performance evaluation. From the first concept until the technical implementation you will oversee the complete process. You will work closely with Marketing, Product, Tech, Analytics and external partners.

What you bring

• Several years of experience in CRM, marketing automation or a closely related role, combining campaign ownership with hands-on technical work.
• A track record of developing CRM campaign strategies, customer segments and automated, multi-channel journeys that support customer engagement, retention and conversion.
• Practical experience with Salesforce Marketing Cloud or a comparable marketing automation platform; Salesforce Marketing Cloud experience is a strong advantage.
• Solid knowledge of SQL and the ability to query and interpret customer and campaign data. Experience with AMPscript or comparable scripting is an advantage.
• The ability to turn business needs into clear campaign briefs, technical concepts as well as delivery plans and to stay accountable for the implementation and results.
• Experience with creating AI skills & agents or workflows that boost team efficiency through automating recurring tasks.
• Confidence presenting recommendations, pitching ideas and communicating performance to senior and non-technical stakeholders.
• Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority.
• A structured, collaborative approach and the ability to manage several initiatives and partners in parallel.
• Business-fluent English.

Nice to have

• Experience in a digital marketplace or similar complex structures where B2B & B2C businesses are combined.
• German language skills.
• Experience in a large, matrixed organisation and in steering agencies.