Media Director (f/d/m)

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We are Germany’s largest vehicle marketplace, featuring around 1.4 million listed cars, commercial vehicles, motorcycles, and e-bikes. Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. Since our founding in 1996, we have been shaping the way vehicles are bought and sold online – not only enabling direct transactions but also offering financing and leasing solutions. More than 40,000 registered vehicle dealers and millions of private customers rely on our platform, benefiting from 108 million visits each month. If you are driven by an eagerness to learn, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to meet you.
mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
Research shows that women and underrepresented groups often hesitate to pursue opportunities unless they meet every requirement. We strongly value diverse perspectives and encourage candidates from historically excluded backgrounds to apply.
Applicants must hold a valid right to work and permit to reside in Germany.
What You’ll Do & Who You Are
Your Impact
We are the undisputed leader in the automotive digital marketplace, connecting millions of car buyers with sellers through high-performance advertising solutions. With unrivaled consumer insights, proprietary data, and deep industry expertise, we deliver impactful, results-driven campaigns for OEMs, dealerships and media agencies.
As we accelerate our next phase of growth, we are seeking a visionary and commercially astute Advertising Director to drive revenue expansion, deepen industry influence, and shape the future of our advertising strategy and product innovation.
This is not a maintenance role. We need a dealmaker—someone with the vision, energy, and commercial acumen to proactively drive change, seize new opportunities, and push our advertising business to new heights. The right candidate will thrive in a fast-paced, high-growth environment, leading from the front and ensuring we continue to outperform the competition.
The Role
The Advertising Director will be responsible for setting and executing our advertising growth strategy, leveraging our unique first-party data, audience insights, and market position to develop innovative ad solutions that deliver measurable results for our partners. This role ideally requires deep industry knowledge, strong media agency and OEM relationships, and the ability to influence advertising product development to ensure we continue to lead the market.
As a senior leader, you will work cross-functionally with product, marketing, data, and commercial teams, aligning business objectives with market trends, client needs, and evolving digital advertising innovations.
Key Responsibilities
Strategic Advertising Leadership & Revenue Growth

• Develop and execute a forward-thinking advertising strategy that maximizes revenue growth and solidifies our market leadership.
• Own and optimize advertising revenue models, media sales structures, and commercial approaches to drive long-term profitability.
• Identify new revenue streams and innovative ad opportunities, ensuring we remain at the forefront of automotive digital advertising.
• Utilize our exclusive first-party data and research to deliver high-impact advertising solutions that outperform industry benchmarks.
• Drive high-value partnerships with OEMs, car dealers and media agencies, positioning our platform as the preferred advertising destination.
• Lead, mentor, and inspire a high-performance advertising sales team, fostering a culture of commercial excellence, innovation, and results.

Industry Influence & OEM/Agency Relationships

• Strengthen direct relationships with key decision-makers across OEMs, industry participants and media agencies, ensuring our platform is integral to their marketing strategies.
• Engage with C-suite executives, CMOs and agency heads, influencing budget allocation and driving strategic advertising investments.
• Act as a trusted advisor and industry thought leader, leveraging market intelligence to help clients navigate the evolving automotive advertising landscape.
• Represent the company at major industry events and conferences, enhancing our brand authority and expanding our commercial footprint.

Advertising Product & Commercial Innovation

• Contribute to the evolution of our advertising strategy and product roadmap, working closely with product and marketing teams to develop new, high-impact ad formats and media solutions.
• Provide market intelligence and advertiser insights to shape the next generation of ad offerings that enhance performance and engagement.
• Drive commercial innovation, exploring new pricing models, data-driven targeting strategies, and next-gen advertising solutions.
• Align advertising product development with emerging trends, programmatic advancements, and evolving advertiser demands to maintain a competitive edge.

Data & Insights – The Foundation of Our Competitive Edge

• Leverage our industry-leading audience intelligence, buyer insights, and research to create compelling, high-performing advertising solutions.
• Utilize analytics to demonstrate campaign effectiveness, optimize performance, and drive continued advertiser investment.
• Ensure that our advertising solutions provide clear, measurable ROI, reinforcing the value of our platform over traditional digital media options.

What We’re Looking For

• Proven experience in a senior advertising leadership role (Director level or equivalent), with a track record of driving strategic revenue growth.
• Deep expertise in digital media sales, programmatic advertising, and performance-driven ad solutions.
• Ideally you will possess trusted relationships with OEMs, industry participants and media agencies, with the ability to influence high-level strategic decisions.
• A strategic commercial mindset, with the ability to balance long-term vision with short-term revenue objectives.
• Proven success in developing new advertising products, commercial models, and go-to-market strategies.
• Exceptional leadership skills—someone who can inspire, challenge, and elevate both internal teams and external partners.
• Data-driven, highly analytical, and comfortable using insights to shape advertising strategies and drive commercial outcomes.
• A forward-thinking industry influencer, with a pulse on emerging trends, ad tech innovations, and shifting consumer behaviors.

Why Join Us?

• We are the market leader—this is a unique opportunity to shape the future of automotive advertising at scale.
• A high-impact, strategic leadership role—play a central role in evolving our advertising strategy and product innovation.
• Unrivaled data and insights—we provide exclusive, high-value audience intelligence that sets us apart from competitors.
• Significant growth potential—drive major commercial expansion and influence the next phase of our business.
• Performance-based rewards—competitive base salary + excellent earnings potential.
• A high-performance culture—work alongside ambitious, like-minded professionals in an innovative, fast-moving environment.

If you are a visionary, commercially driven advertising leader ready to own the future of auto digital advertising, we want to hear from you.
Benefits
Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Salary: Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Plan for the Future: On top of the statutory retirement insurance, we offer a company pension scheme with three contribution levels.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Training & Education: Keep growing with a personal development budget, access to language courses, coaching opportunities, our online and offline library, weekly “Lunch & Learn” sessions and many more.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our office offers a range of amenities, including retreat spaces for yoga and relaxation, a pool table, table tennis, a fully equipped kitchen for cooking, and various co-working areas. And yes, free snacks and drinks are also available.
• Work from Anywhere: Work up to 20 days per year work from wherever you feel most productive.
• Family: We supplement the German government contribution by offering fully paid family leave.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Technology, Information and Internet

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