Senior Paid Acquisition Specialist Mobile Apps

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.

What are we looking for?

We’re looking for a Senior Paid Acquisition Specialist Mobile Apps who will help us in our efforts to grow our user base through paid social channels.

Responsibilities:

• Build and implement ad strategy for growing paid acquisition according to product objectives around different channels
• Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks
• Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback
• Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results
• Plan and execute long term strategies for paid social campaigns and growth
• Analyze promotional activities and optimize campaigns according to the established KPIs
• Communicate regularly project status to team and upper management

Requirements:

• 5+ years of experience in buying traffic for mobile apps (iOS, Android)
• Experience with Meta Ads, Google Ads, Apple Search Ads, TikTok, etc.
• Experience and focus on video ad campaigns
• Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.)
• Experience with web landing pages and web-to-app, app-to-web purchases
• Experience with substantial funds and numerous project campaigns
• Fluent in English
• Excellent documentation and reporting skills
• Experience in project initiation

What do we offer?

• Working on inspiring products in a team of supportive professionals
• Compelling salary and regular performance assessment with salary review
• Opportunities for professional growth and freedom to make an impact
• A transparent bonus system with clear goals and KPIs
• A variety of corporate events and team-building activities
• Paid vacations and sick days (depending on type of contract and location)

Location:

MobiSystems is a team of strong international top talents. This role is fully remote for international candidates.

If you are interested, please send your CV in English and professional portfolio, only short-listed candidates will be contacted.