Business Director

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About the Role

As the Business Director for our BMW & MINI Social Media hub, you will be the strategic heartbeat of one of the world’s most iconic automotive accounts.

You are responsible for orchestrating a unified social presence across 26 markets, ensuring that "The Ultimate Driving Machine" and MINI’s "Big Love" spirit are translated into high-performing, culturally relevant content.

You will oversee a high-performance team to deliver social-first excellence while nurturing relationships at the C-suite level.

We are looking for someone who is passionate about seeking new opportunities to create impactful work.

Responsibilities

• Strategic Orchestration: Lead the social roadmap for BMW & MINI across EMEA, ensuring 26 markets operate with a "centralized strategy, localized execution" mindset.
• Growth & Profitability: Own the P&L for the social account.

Identify organic growth opportunities and develop and execute long-term client strategies that align with the client’s brand roadmap and lead to significant account expansion.

• Lead and mentor a multidisciplinary team, fostering a culture of high performance, strategic thinking, and commercial focus.
• Senior
• Stakeholder

Management: Act as a trusted advisor to BMW/MINI marketing leads.

You must be able to defend bold creative work while speaking the language of business KPIs and ROI.

• Oversee the delivery of complex scopes of work across social, production, experience, and data, ensuring operational excellence and perfect delivery.
• Collaborate with internal leadership and global account teams to align organizational capabilities with client ambitions and resolve complex escalations.
• Safeguard revenue growth and business planning, ensuring targets and KPIs are hit while identifying opportunities for new assignments that add value.
• Design workflows and processes that improve efficiency and profitability, ensuring the correct flow of projects from beginning to end.
• Operational Excellence: Oversee the "Central Hub" that services the markets. Streamline workflows between creative, production, and media teams to ensure speed-to-market.
• Market

Harmonisation: Ensure that a campaign launching in Germany resonates just as powerfully in Portugal or Poland, managing the delicate balance of brand safety and local edge.

• Innovation Leadership: Keep the brands at the forefront of social trends.

About You

The essentials

• 10+ years of industry experience with 5+ years in a lead role managing high-value, interdisciplinary work.
• Exceptional "Strategic Architect" capabilities: able to design long-term strategies that drive client growth.
• Deep mastery of social media and a strong background in (and love for) the automotive industry.
• Strong operational and commercial acumen, with an understanding of the financial levers that drive profitability.
• Proven track record of building trust-based relationships with top-tier advertisers and influencing senior stakeholders.
• Native in German and fluent in English

Not a must, but a plus

• Experience working with global account teams and coordinating across international offices.
• Previous experience in a "hybrid" role combining business leadership with production oversight.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive.

We proactively work to design hiring processes that promote equity and inclusion while mitigating bias.

We celebrate diversity and are committed to building a team that reflects the communities we serve.

We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.

Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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