Senior Manager (m/f/d) Brand Communications & Social

Senior Manager (m/f/d) Brand Communications & Social – Montblanc

We invite you to join Montblanc as a Senior Manager (m/f/d) Brand Communications & Social. This full‑time position begins on September 1st, 2025 at our headquarters in Hamburg and offers an international, flexible working environment with a wide range of employee benefits.

What Moves You, Makes Us

Montblanc creates luxury products for people who follow their passions and leave a lasting legacy. We are looking for talented team players who combine strategic vision, creative expertise, and operational excellence to shape how millions engage with our brand daily.

As the Senior Brand Communications & Social Manager, you will translate Montblanc’s brand strategy into social and organic communication channels, lead the organic content strategy across all digital platforms, and drive engagement through compelling storytelling. You will manage a substantial marketing budget, collaborate closely with senior leadership, and act as an expert for social communication both globally and across key regional markets.

Responsibilities

• Social Media Strategy & Editorial Leadership – conceptualize and develop global social media campaigns across Instagram, TikTok, Threads, Facebook, YouTube, Pinterest, LinkedIn, X/Twitter, and Shorts.
• Translate brand strategy into engaging, platform‑native social content that inspires community.
• Lead editorial planning, deployment across platforms, and manage the global social media agency.
• Serve as the main point of contact for internal stakeholders (Media, PR, E‑commerce, CRM, Richemont).
• Oversee local market strategies on social media, including Asian markets.
• Work closely with the Brand Communications Director on strategic planning, performance reviews, and monthly rollouts.
• Lead creative production of evergreen and organic content, ensuring high‑quality output and visual consistency.
• Advance Montblanc’s brand expression across all organic channels with narrative integrity.
• Manage creator and influencer partnerships, from concept to content delivery.
• Oversee local content production, activations, campaigns, and day‑to‑day storytelling.
• Lead the rollout of social campaign plans, ensuring alignment with brand guidelines and marketing objectives.
• Collaborate with cross‑functional teams (PR, Marketing, Retail, E‑commerce, Events) for seamless campaign integration.
• Oversee content creation schedules, budgets, and approvals.
• Drive cross‑functional alignment with Media, Creative, and Brand Communication teams.
• Develop communication concepts for brand event coverage on all relevant digital channels.
• Work closely with Events and Brand Relations teams to deliver luxury storytelling moments across platforms.
• Direct on‑site content production, including influencer activations and real‑time coverage.
• Own the global content and social media budget, ensuring efficiency and value.
• Evaluate and track social media activities with qualitative and quantitative metrics, focusing on engagement, reach, and ROI.
• Provide concise, data‑driven updates to senior leadership, highlighting successes, lessons learned, and recommendations.
• Protect the brand’s social media reputation through monitoring and community management.
• Gather and share consumer insights to inform content strategies and cross‑functional briefs.

You’ll have

• A Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field. A Master’s degree or MBA is a plus.
• 8+ years of experience in Brand Communications, Social Media, or related fields, preferably within luxury or fashion.
• Deep knowledge of content strategy, production, and art direction.
• Demonstrated success in driving engagement and brand relevance through social media strategies.
• Excellent project management and communication skills, with an eye for aesthetic detail.
• Fluency in digital trends, analytics, and social‑first storytelling.
• Proven success in team leadership and managing global stakeholders.
• Experience managing significant marketing budgets and agency relationships.
• Outstanding written, verbal, and presentation skills; able to represent Montblanc convincingly at senior level.

In a culture that…

• Combines tradition with a pioneering spirit for over 100 years.
• Extends its innovative approach beyond product development.
• Encourages individuality, enthusiasm, and joy of creativity.
• Is cosmopolitan, vibrant, and diverse.
• Invites you to go above and beyond as part of a team.
• Allows you to develop, shape, and leave a mark.

In return, you’ll get…

• An international environment with good development opportunities.
• Flexible working hours.
• Site services such as a canteen, on‑site café, and laundry service.
• Company sports and other health programs.
• Discounted Urban Sports membership.
• Subsidized tickets for local public transport (HVV‑ProfiTicket).
• An employee car park and free charging stations for electric vehicles.
• Special conditions on Montblanc products and other Group brands.
• Employee benefits portals.
• 30 days’ holiday.
• Regular events for employees.
• Various further training opportunities.

In short: Indulge your passions in an inspiring, diverse culture that values employee recognition and support. Experience all this with us.

We look forward to receiving your application and meeting you! – Your HR team

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Advertising, Marketing, and Product Management

Industry

Retail Luxury Goods and Jewelry

Referral program

Referrals increase your chances of interviewing at Montblanc by 2×.