Senior Marketing & Retail Activation Manager in Neuenburg am Rhein

We are partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This strategic role will be responsible for translating global brand ambitions into impactful regional marketing initiatives that drive engagement and business performance.Responsibilities :Defined and implemented the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.Developed and managed the annual marketing plan and associated budget across the EMEA region.Designed and executed product launch campaigns and marketing activations tailored to local market needs and opportunities.Collaborated closely with regional sales teams and retail partners to drive store traffic, client engagement, and sales performance.Developed retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.Leveraged CRM data and customer insights to support acquisition, engagement, loyalty, and retention initiatives.Coordinated with global Marketing, Communications, PR, and Digital teams to ensure brand consistency across all regional activities.Analyzed market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.Defined and monitored marketing KPIs, evaluated ROI on marketing investments, and continuously optimized regional initiatives and performance.Profile :8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.Strong experience managing regional marketing activities across EMEA markets, with a solid understanding of retail and wholesale environments, partner marketing, and retail activation strategies.Strong analytical mindsetFluency in English is required, French is a strong asset.Availability for regular travel across the EMEA region.#LI-AP2 #J-18808-Ljbffr