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- Aufgaben: Lead strategic marketing plans and coordinate multi-channel campaigns in Germany.
- Arbeitgeber: Join a dynamic team focused on impactful marketing in professional services.
- Mitarbeitervorteile: Enjoy a collaborative work environment with opportunities for professional growth.
- Warum dieser Job: Make a real impact through creative campaigns and engaging events.
- Gewünschte Qualifikationen: 10+ years of marketing experience, preferably in professional services.
- Andere Informationen: Strong project management and communication skills are essential.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
Job Title: Senior Marketing Manager (m/w/d)
Location: Frankfurt
Job Description Summary: The Senior Marketing Consultant, Germany, will be responsible for developing comprehensive marketing plans based on the strategic priorities of the German business as well as coordinating and leading the deployment of these. Focusing the activities around the German key sectors, service lines and geographies, the role ensures that all related marketing and insight activities are effectively delivered internally and externally across multi-channels.
Principal Responsibilities
- Marketing Activities: Work with German research, marketing and digital teams, as well as key stakeholders, to develop targeted marketing activities that align with business priorities. For each key deliverable, develop a customized and highly strategic action plan and follow through on implementation with the wider BDS group.
- Collaterals: Develop brand and sales collaterals for key sectors and service lines including reports, blogs, capability documents, website content, track record and key wins, content for local, regional and global brand campaigns.
- Graphic Design Elements: Liaison between the research leads and design team to give clear briefings on the report, sector and service line collateral, desired imaging, and graphical representation, thereafter sharing feedback and project managing the delivery of each report, sales deck, capabilities documents, videos, etc. Follow the company’s VI and brand guidelines on all external outputs.
- Global & In-Country Engagement: For global and EMEA content, localize and ensure the campaign is well represented and received locally. For in-country content, create with a storytelling approach and market across multi-channels in alignment with the marketing funnel.
- ROI: Monitor campaign performance to deliver clear information on the campaign impact which can be shared with the business and leveraged to help guide our MarComs strategy going forward.
- Events: Plan and deliver the German Events Program including industry events, partnerships, hosted client events, and fairs. Work with the EMEA events team on international fairs in Germany.
Key Skills and Capabilities
- Capable of strategic planning in order to deliver impactful multi-channel marketing campaigns in Germany.
- Expert in content creation always focused on the client’s needs and thinking across various formats.
- Strong in events planning and delivery working closely with external service providers.
- Project management skills and the ability to manage multiple, cross-functional projects with often tight deadlines and many stakeholders.
- Strong communication skills, both written and oral, while influencing key stakeholders to align on projects.
Professional Experience
- 10+ years of marketing experience.
- Previous experience of working within professional services is preferred.
- Digital marketing knowledge and familiarity across SFMC, Engage, and social tools is preferred.
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Senior Marketing Manager (m/w/d) Frankfurt Arbeitgeber: Mosaec
Kontaktperson:
Mosaec HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Marketing Manager (m/w/d) Frankfurt
✨Tip Number 1
Familiarize yourself with the key sectors and service lines relevant to the German market. Understanding these areas will help you tailor your marketing strategies effectively and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the marketing and events planning space, especially those who have experience in the German market. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and content creation. Being knowledgeable about tools like SFMC and Engage will set you apart and show that you're ready to hit the ground running.
✨Tip Number 4
Prepare to discuss your project management experiences in detail. Highlight specific examples where you've successfully managed multiple stakeholders and tight deadlines, as this is crucial for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Marketing Manager (m/w/d) Frankfurt
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant marketing experience, especially in strategic planning, content creation, and event management. Use specific examples that demonstrate your ability to manage multi-channel campaigns and work with various stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the German market. Mention specific achievements from your past roles that relate to the responsibilities outlined in the job description.
Highlight Digital Marketing Skills: Since digital marketing knowledge is preferred, make sure to include any relevant experience with tools like SFMC and social media platforms. Provide examples of how you've successfully utilized these tools in previous roles.
Wie du dich auf ein Vorstellungsgespräch bei Mosaec vorbereitest
✨Showcase Your Strategic Planning Skills
Be prepared to discuss your experience in developing comprehensive marketing plans. Highlight specific examples where your strategic planning led to successful multi-channel campaigns, especially in the German market.
✨Demonstrate Content Creation Expertise
Since the role emphasizes content creation, come equipped with samples of your work. Discuss how you tailor content to meet client needs and how you've utilized various formats effectively.
✨Highlight Your Event Management Experience
Share your past experiences in planning and delivering events. Talk about how you collaborated with external service providers and managed logistics to ensure successful outcomes.
✨Communicate Effectively with Stakeholders
Prepare to discuss how you've influenced key stakeholders in previous roles. Provide examples of how your strong communication skills helped align teams on projects and drive results.
