Werkstudent Marketing & Communications

Job Title: Werkstudent Marketing & Communications

ABOUT CUSHMAN & WAKEFIELD: Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners.

OUR PURPOSE: Better never settles. Never settle for the world that’s been built, but relentlessly drive it forward.

OUR VALUES:

1. Driven: We didn’t come this far, just to come this far. No matter what we may have achieved in the past, we are constantly driven to solve more complex problems for our clients and communities.
2. Resilient: The biggest muscle we can flex in the built world is our resilience. Our advisory consistently finds answers and brings forth opportunities for our clients, regardless of market circumstances.
3. Inclusive: Progress is everyone’s business. By harnessing the power of inclusivity every day, we grow stronger teams with more diverse viewpoints on client and community problems.
4. Visionary: The biggest problems need the best thinkers. As truth tellers for our clients, we rely on more than insights and experience to drive forward. We also harness the full potential of technology, AI, data, and analytics.
5. Entrepreneurial: We keep a startup mind no matter how big we get. Our roots are deep and diverse, a strength we draw on to ensure our entrepreneurial spirit never gets lost. We know bigger doesn’t always mean better. Better means better.

POSITION OVERVIEW: The Working Student Marketing & Communications, Germany, will support the Business Development Services team with their marketing and communication activities across multiple channels. This includes media relations, internal communications, website, social media, and events. A strong focus will be on media relations and internal communications, working closely with senior PR managers and communications managers.

This role will generate and distribute press releases to bring our strong thought leadership and insights to the media and further drive market perception. Localizing pan-European content crafted by the EMEA Research team and aligning other content from Global is part of the daily activities, as well as creating and distributing internal communications locally. The individual will collaborate closely not only with the German marketing, research, and digital colleagues but also with the EMEA BDS team.

MAIN RESPONSIBILITIES:

1. Communications: Develop media collaterals to drive a high level of press engagement for key deliverables and leadership profiling, while also cascading information internally.
2. Digital: Support the digital marketing team by creating landing pages on the corporate website and preparing posts published through Hootsuite.
3. Global & In-Country Engagement: For global and EMEA content, localize and ensure the campaign is well represented and received locally. For in-country content, create with a storytelling approach / PR approach.
4. Graphic Design Elements: Liaison between the research leads and design team to give clear briefings on desired imaging and graphical representation. Follow the company’s VI and brand guidelines on all external outputs.
5. Events: Support the German Events Program including industry events, partnerships, hosted client events, and fairs. Work with the EMEA events team on international fairs in Germany.

KEY SKILLS AND CAPABILITIES:

1. Student in Marketing, Communications, or related fields
2. Excellent communication skills both written and oral
3. First experience in copywriting
4. Fluent in German and English
5. Strong and reliable team player with first experience in project management
6. First digital marketing knowledge using platforms like Salesforce, Marketing Cloud, Hootsuite, and LinkedIn is preferred

INCO: Cushman & Wakefield

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