Germany PR Manager

MOSCOT is a five-generation family-owned New York City institution renowned worldwide for its iconic eyewear — The MOSCOT Originals.

MOSCOT infuses its unmistakably refined, downtown aesthetic with over 111 years of eyewear expertise, and unparalleled Craftsmanship to create its timeless eyewear.

While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

Experience in Fashion / Luxury sector is necessary.

Job Description

We're currently looking for a highly motivated, dynamic Germany PR Manager to join our team!

The Germany PR Manager is responsible for editorial coverage (print and digital), product placements, and for supporting all branding initiatives/events to achieve the overall positioning and image goals of the brand.

The manager works directly with the MOSCOT Lugano office and rest of PR team to drive the MOSCOT brand messaging forward.

This position will be the local point for all things PR in the German region.

• Tasks & Responsibilities
• Develop the Germany pitching strategy for brand stories and press releases focusing on feature stories, seasonal launches, ideating creative pitch angles and creating opportunities to insert MOSCOT into cultural conversation to secure media coverage in top – tier media, including but not limited to product placements, brand features, interviews.

Create and manage the Germany pitching calendar.

• Draft media alerts and press releases for local activations as well as interview responses for executives. Identify and develop effective stories into proactive opportunities.
• Monitor local press clippings and follow the guidelines to collect them in systematic recaps. Highlight top monthly clippings to Corporate offices.
• Build relationships with counterparts at relevant media outlets to gain coverage and utilize relationships to effectively pitch and secure results.

Cultivate relationships with stylists / VIPs for further styling opportunities.

• Handle all Germany press inquiries and coordinate spokespersons interviews.
• Organize Germany press days and Germany events and secure attendance of top – tier editors and stylists.

• Sample Management

• Oversee PR sample management for all MOSCOT products and maintaining and organized press closet.
• Manage all press requests and sample shipments and returns to editors & stylists.
• Work directly with MOSCOT Shop staff for custom samples.
• Research, propose and support opportunities like, but not limited to, paid adv, OOH media etc.
• Monitor editorial ROI vs. advertising spend as well as identifying brand partnership opportunities.
• Support Germany MOSCOT Shop & MOSCOT Music events, create briefs and invites, etc.
• Develop strategic and creative concepts for all local PR events including press days, collection/product releases, cultural & values events, media partnerships etc.
• Partner with Global Brand Marketing teams to ensure Germany strategy is aligned with global strategy.
• Conduct competitor press strategy analysis for Germany market and present findings to leadership.
• Coordinate and produce content for social media from the MOSCOT Germany Shops.
• Stay on top of relevant cultural moments, current events, and trends in the fashion, lifestyle and cultural landscape (both luxury and mainstream) – both on and offline.
• Prepare and deliver reports on request from the Marketing Department.

Requirements

• Degree in Marketing / Public Relations / Communications / Journalism or related disciplines with full range of brand, marketing, and e-commerce experience.
• Native writing and verbal skills in German, strong English will be considered a plus.
• Ideally 5 years’ experience in marketing or public relations or advertising agency.
• Proactive, multi-tasking, fast-paced with strong communication, presentation, and interpersonal skills.
• Outgoing, strong sense of responsibility and urgency, strong prioritizing skills, well-organized and a good team player.
• Experience in fashion accessories/eyewear/beauty/apparel/luxury goods.
• Understand media environment and how to craft and pitch stories to press.
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