Senior Digital Marketing Manager (All genders)

At movingimage, video is what drives us. We are a global leader in delivering secure enterprise video solutions. Simply put, we want to revolutionize the way in which companies use video. Our cloud-based solution is a centralized platform that enables companies to efficiently manage and stream all their video assets for customers, partners, and employees in the best possible quality on any device.

We are seeking a highly skilled Senior Digital Marketing Manager who will take on the following responsibilities:

• Develop an overall Digital Marketing Strategy to drive our Marketing goals in alignment with our Marketing team and other important stakeholders like Sales.
• You are responsible for Lead Generation, Brand Awareness creation and Digital Marketing Budget Management .
• Improve our website presence , including analysis and optimization of website performance as well as agency coordination for more complex website improvement.
• Consistently execute, analyze, and optimize all our digital marketing tactics like SEO/SEA, paid social, display advertisements .
• Optimize an automated Lead qualification system (scoring model) in HubSpot and establish mass email nurturing sequences for optimized Lead qualifications.
• Act as the Marketing Automation expert within the Marketing team who takes care of data analysis, workflows and other more technical aspects within HubSpot.
• Play a crucial part in establishing regular Marketing Operations reviews in alignment with our Sales Operations team.
• Lead our paid and owned Social Media presence as well as our Social Media employee ambassador initiative .
• Collaborate with cross-functional teams like Sales, CSMs, Product Management Field & Content Marketing Managers as well as our internal Designer.

To thrive in the role as a Senior Digital Marketing Manager, you’ll need:

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Relevant work experience of at least 5 years in B2B digital marketing within SaaS companies.
• Proficiency with marketing automation and CRM systems, ideally HubSpot and Salesforce.
• Strong expertise in digital marketing strategy development, with proven ability to develop, implement, and optimize comprehensive digital marketing strategies that align with overall business objectives.
• In-depth knowledge of digital marketing fields such as SEO, SEA, social media, and email marketing.
• WordPress experience is necessary.
• Strong analytical skills to effectively monitor, analyze, and optimize digital campaigns.
• Exceptional project management skills, including task prioritization, budget management, and experience managing both internal and external stakeholders.
• Strong communication skills and openness to work in cross-departmental and international teams.
• Fluency in English is required; proficiency in German is a plus.

Why you will love working with us:

Culture: We work agile, focusing on cross-team collaboration based on trust and transparency. You are free to introduce your own ideas and make an impact in our diverse and international teams.

Learning & Growth: We support continuous learning through regular 1:1s, feedback conversations, German and English classes and the chance to take part in conferences and trainings.

Balance your Life: We offer flexible working hours adjusted to your schedule. On top of that, we offer a package of 30 paid vacation days.

Remote-friendly: We have well-structured and flexible processes so that we can work from home effectively and enjoy doing it! Hybrid work is the new way of work for us: we combine remote work with some office time to make sure you feel connected & enjoy your freedom at the same time.

Compensation & Benefits: Excellent people deserve great working conditions. We conduct benchmark analyses and run salary cycles regularly to ensure that we pay salaries above the market average. We also offer you a company pension (bAV), which we support with 20%, and subsidize your public transport ticket and Urban Sports Club membership.

Relocation Support: If you are not located in Germany yet, we are happy to support your move with a relocation package to make it as smooth as possible. Besides the package, we also offer administrative support to help with your VISA process etc.

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