Role: Consultant – Search Marketing (SEO, AEO & Content Strategy)
- Location: Frankfurt (hybrid – 3 days)
- Overall years of experience: 7+ (relevant)
- Contract
Role Overview
Join our client’s Digital Marketing team as an individual contributor managing SEO, AEO, and content strategy. Independently lead campaigns that strengthen visibility, align content with user intent and buying journeys, and drive conversions and broader marketing goals.
Key Responsibilities
- Independently manage end-to-end SEO and AEO campaigns for digital assets.
- Support global SEO-led content strategy and optimize content and page structures for conversions.
- Partner with developers, writers, designers, and project managers to implement search-led content strategies.
- Align search strategies with business-unit objectives and broader digital marketing initiatives.
- Conduct technical SEO audits and on-page optimization.
- Analyze search performance and deliver actionable reports and dashboards.
- Apply emerging SEO and AI-search trends and contribute to best practices and guidelines.
- Improve efficiency through tools and process automation.
Required Skills and Experience
- Proven SEO experience and current knowledge of AI-powered search optimization.
- Deep content strategy expertise: search-led architecture, themes, keywords, user intent, and buying-journey mapping.
- Excellent written and verbal communication and cross-functional collaboration skills.
- High proficiency in Microsoft Excel, PowerPoint, and Word.
- Hands-on expertise with Google Search Console, Google Ads, and Adobe Analytics.
- Advanced analytical and problem-solving skills.
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Search Engine Marketing Consultant in Frankfurt am Main Arbeitgeber: MPower Plus
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