Business Intelligence Lead - Engagement and Income

We're looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis. And who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You'll lead a team and shape how we understand our audiences, turning that understanding into action. What you'll be doing

• Applying advanced analytical techniques (for example, propensity modelling and next best action) to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, making sure they're accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to our wider data maturity journey as we build out the Data and BI function, The HR team will anonymise your CV and supporting statement before forwarding to the shortlisting panel. This is part of our commitment to equality, diversity and inclusion.
• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.
• We'll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We'll let you know about this during the selection process.
  Significant, hands-on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands-on experience with CRM systems, FastStats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills. You'll be able to make complex information accessible to a range of stakeholders
• Experience in a data-driven marketing, engagement, or fundraising role

If you're excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, we'd love to hear from you.

You must have the right to work in the UK to work in paid employment with us. You'll need to share documents showing you're eligible to work in the UK if we offer you employment.

We make sure people living with MS are at the centre of everything we do. And it's this commitment that unites us across the UK. Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus. Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award-winning support and information. Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

• You'll start at our entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months., 38 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
• Flexible working options
• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment
• Opportunity to buy and sell annual leave in each calendar year
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate, diagnosis
• Enhanced leave for new parents
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time
• 10 days paid carers' leave a year, pro-rata for part-time
• New family-friendly benefits, including paid leave in the event of miscarriage/stillbirth, to support fertility treatments and for antenatal appointments for both parents
• Cycle to work scheme
• Death in service scheme
• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing
• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
• Active and supportive internal employee networking groups for collaboration and peer support
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
• 2 days paid leave a year for volunteering with other charities during normal working hours

Safeguarding

• age
• disability
• trans and non-binary identities.
• marriage and civil partnership status
• pregnancy and maternity status

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