Vice President, Commercial Strategy & Management

The VP Commercial Strategy & Management will drive Cruise Revenue in the US, Canada and Mexico for Explora Journeys. Reporting to the President of Explora Journeys in the US, with a dotted line to the global President at the head office in Geneva, this role will focus on fostering growth and profitability in both direct channels and trade partnerships, aligning with global goals and strategy. You will be tasked with developing & optimizing strategies to drive traffic to all sales channels and work with sales channel owners to maximize bookings and cruise revenues.

JOB NUMBER: JB04534

VACANCY NUMBER: ADV05637

ORGANIZATION: MSC Cruises INC.

BUSINESS AREA: Office

LINE MANAGER: President

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality and luxury in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) have been designed and built in a totally different and unique way that transforms and redefines the luxury cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.

Key Responsibilities:

1. Maximize North America commercial performance across marketing and sales distribution channels.
2. Drive growth, effectiveness and profitability of both direct channels (web, inbound phone, outbound phone) and trade channels (travel agent partners and consortia), setting targets and managing resources and mix as needed to optimize performance.
3. Work closely with Revenue Management to develop promotional strategy and promotion assets to be used across various channels.
4. Own overall channel management strategy. Lead multi-channel initiatives and performance in close collaboration with HQ and North America sales channel teams.
5. Design, develop, execute and optimize promotions across all channels.
6. Collaborate with analytics & revenue teams, ensuring that strategies are informed by data-driven insights.
7. Build and maintain strong relationships with key stakeholders including sales channel owners, vendors and partners, to drive collaboration and ensure all initiatives complement corporate brand marketing strategy.
8. Lead, mentor, coach and develop local team, including Integrated Marketing and Commercial Analysis direct reports.

Minimum Requirements:

1. Significant experience and successful track record developing and executing commercial strategies across sales and marketing for consumer brands, driving revenue growth and enhancing market positioning.
2. Strong relevant experience with branded consumer experience brands highly preferred, ideally in cruise, travel or hospitality, or in analogous sectors such as financial services or entertainment.
3. Strong relevant experience in luxury sector preferred, ideally in luxury cruise/travel, luxury hospitality or other luxury services/experiences.
4. Proven track record optimizing distribution channels through effective sales and marketing actions, to drive profitable growth.
5. Knowledge of market trends and consumer behavior analysis, with a track record of driving growth through targeted initiatives.
6. Significant leadership experience, accustomed to managing high performing teams across functions and levels, and interacting closely with senior executives.
7. Demonstrated ability to utilize data driven insights to inform strategic decisions and optimize performance.
8. Familiarity with promotional strategy design, execution, and optimization across various platforms.
9. Bachelor’s degree in Business, Economics or adjacent analytical disciplines, plus MBA preferred, from highly competitive academic institutions.
10. Proven track record of strong performance and career progression in high-performing businesses and/or management consulting firms known for attracting and developing great talent.
11. Strong strategy development, problem solving and analytical skills.
12. Demonstrated tenacity, perseverance and grit.
13. Excellent communication and presentation skills.
14. Excellent interpersonal and relationship-building skills, with a proven track record of effective teamwork across functions and levels.
15. Ability to be assertive and operate with a sense of urgency, making data-based recommendations and influencing others with an expert point of view.
16. Strong curiosity and passion for continually learning about the luxury guest and uncovering new means to reach and engage him/her.
17. Comfortable working with cross functional teams within a multi-national company across multiple time zones.
18. Results-oriented, thriving in an entrepreneurial environment.
19. Inventive problem solver, highly collaborative with a high level of accountability.
20. Able to work in Miami, FL with a hybrid 2-3 days / week in-office schedule.
21. US passport or green card.

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.

#J-18808-Ljbffr