Freelance Commercial Lead, Pre-Launch Consumer Brand
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Tether is a pre-launch home wellness brand based in Munich. Premium physical product, launching in Germany in 2027.
The work
A plan for building demand before launch: how we get the first thousand customers through creators, popups, partnerships and press
Mapping and opening the B2B channel: hotels, spas, studios and wellness venues in Munich and across Germany. Target list, who decides, how they buy, how we approach them
Setting the commercial basics: pricing, minimum orders, terms
Who this suits
Someone who has built the commercial side of a physical consumer brand before, in Germany. You have done this once already and know what the first year actually looks like. You are as comfortable opening a conversation cold and closing a deal as you are writing the plan behind it. Fluent in German and English.
How it starts
A small paid project with a defined scope.
Tether is a home wellness brand based in Munich. We make foundational tools for daily practice: objects that live and evolve in your home, helping you live mindfully. Launching in Germany in 2027.
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Freelance Commercial Lead, Pre-Launch Consumer Brand in München Arbeitgeber: Munich Startup
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