MarTech Lead (f/m/d)

About us

With passion, quality, and a spirit of innovation, we are shaping the future of nutritional supplements – for better health, more joy in life, and greater impact.

With natural elements, Nature Love, and Feel Natural, Natsana brings together three of the most successful and fastest-growing brands in the premium supplement sector under one roof. Since 2025, we have gained a strong partner in Bayer AG and have merged with gloryfeel to become a powerhouse of four unique brands.

What drives us? Our vision to make health and well-being accessible to everyone – with natural products that not only meet the highest standards but also set new benchmarks in the market.

Our mission: To positively impact the everyday lives of millions of people across Europe – with scientifically based nutrition that can be easily integrated into any household and contributes to long-term quality of life.

Why us?

We are growing dynamically, ambitiously, and full of energy – driven by a company culture rooted in appreciation, team spirit, and transparent communication. We believe that real impact is created when passion, excellence, and joy at work come together.

Mediocrity? That’s not our style.

We’re looking for co-creators who take ownership, challenge the status quo, and are eager to explore new paths with us.

If you\’re passionate about pushing boundaries, making a real difference with your ideas, and believe that fun and ease should never be left behind – then you’ll feel right at home with us.

And now specifically. For us, it\’s all about:

MarTech Lead (f/m/d)
Employment: Full-time 40 hours, unlimited, flexible working hours
Direct supervisor: Director Retention & Loyalty
Team: DTC
Location: in our office in Düsseldorf or Hamburg, remote

Your mission

This role is a blend of technical expertise, project management and business understanding, focused on optimizing our marketing technology stack for our growing DTC business. You will take ownership of our DTC marketing platform, ensuring seamless integration between its components as well as with other systems, and among others managing tracking and AB-testing strategies, and leading entire initiatives. Your responsibilities will focus on tracking, tagging, data analysis, and reporting, with a strong emphasis on enhancing digital presence, customer acquisition and conversion. Additionally, you will work on APIs, provide technical support and training to ensure smooth operations across all marketing technology platforms as well as increasing the data literacy within the team.

• Taking technical ownership of the Direct-2-Consumer marketing tech stack, and development pipeline
• Liaising with business and technical teams as a business partner, orchestrating all relevant aspects from requirement definition to technical Go-Lives, stability monitoring and performance
• Collaborating with the data & engineering team for seamless integration between Marketing tech solutions and systems like webshop, CRM, ERP, Customer Engagement, and others
• Managing and troubleshooting tag management and tracking across DTC platform
• Managing projects with technical dependencies between marketing and tech stakeholders and overseeing the overall project pipeline along business priorities
• Ensuring data visibility is available for performance measurement as well as further (BI) analytics activities
• Developing robust testing, debugging, and quality assurance processes and ensuring their thorough execution to keep DTC websites error-free
• Work with Customer Acquisition, CRO, SEO, CRM teams to optimize e-commerce websites for maximum performance, search engine optimization, and conversion rates, following best practices and coding standards.
• Work with and challenge agency partners which execute site-specific developments and changes, including on commercial aspects

Your profile

• Proven track record as a developer in eCommerce technologies, with demonstrated success in implementing and maintaining online stores.
• Experience in scaling key eCommerce processes, such as ads automation, is a plus
• Experience in implementing and managing server-side tracking and taggings such as Matomo and/or Google Tag Manager
• Proficiency in popular eCommerce platforms like Shopify and the underlying web technologies, especially JavaScript, including customization and API integrations.
• Understanding of data generation and analysis throughout the online customer journey as well as its underlying technologies and how the insights are used to improve shopping experience and boost business performance
• Intellect and emotional intelligence in balanced / equal measure, being able to effectively navigate and collaborate cross-functionally
• Constant learning mindset for new and emerging technologies in the immediate Martech realm and beyond
• Entrepreneurial & ownership mentality and a bias towards action; you can build something out of nothing & have the ability to start projects with minimal oversight

What we offer

• You will be an important part of our diverse and open-minded team that supports and improves each other
• 30 paid vacation days – which you can take whenever it suits you in consultation with your supervisor. In addition, there are more fixed company-wide public holidays
• We know that people have different lifestyles, which is why we have flexible working hours without fixed core hours. You can organize your working day in a way that best suits you, your family and your needs (taking into account regular meetings)
• We offer up to 100% mobile working. This means you can choose your workplace independently according to your wishes
• Workation: You have the opportunity to work from the European Union for a certain time
• Work with the best equipment (Mac IOS or Windows) – plus extensive equipment for mobile working
• We love to see our employees grow individually: Further training courses, conferences or books – we\’ll support you!
• A modern office in the heart of Düsseldorf & Hamburg with excellent public transport connections and good infrastructure right next door (parking available). A fully equipped kitchen and a massage chair and your own gym in Düsseldorf – all free of charge for you
• And many other additional benefits (corporate benefits, Urban Sports, company pension scheme, etc.)
• Free choice of clothes: With us

Your application

Do you want to be part of this journey and our dream team? Then let\’s achieve great things together – we look forward to meeting you!
If we have piqued your interest and you would now like to convince us that we are the right place for you, please send us an application that suits you. We are then looking forward to getting to know you via video call or in our office.

We are looking forward to you!
Your Natsana Team

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