About Netop
Netop protects the world’s most critical systems through secure remote access built on trust, not trade-offs. Our platform connects, manages, and supports devices across complex infrastructures without surrendering control or compliance. Trusted by leaders in retail, finance, healthcare, and manufacturing, Netop combines digital sovereignty by design. We offer flexible deployment, cloud, on-prem, or hybrid, because control should live where it serves you best.
With Netop, enterprises cut risk, accelerate support, and stay in command of their operations: securely, efficiently, and on their own terms. We build clarity into complexity and don’t compromise on trust.
Title & Role
Job Title: Growth Marketer
Department / Team: Marketing
Location: Munich, Germany (Remote option available)
Employment Type: Full‑time employee
About The Role
A broad, senior individual contributor role for a marketer who thinks in systems. Owns performance marketing, marketing automation, web operations, analytics, and attribution – building the data infrastructure that connects Netop’s marketing activity to pipeline and revenue.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid campaigns across Google, LinkedIn, and other demand‑generation channels
- Own budget allocation across channels; define bidding strategies and audience targeting with a focus on pipeline contribution
- Build and maintain landing pages aligned to campaign objectives; run structured A/B tests to improve conversion
- Manage agency relationships and external vendors where relevant, with full accountability for output quality
Digital Attribution & Retargeting Strategy
- Define and own Netop’s digital attribution model – determining how marketing touchpoints are credited and how that data informs channel investment decisions
- Architect and implement a retargeting strategy across paid and owned channels, ensuring audience segmentation is accurate, compliant, and commercially relevant
- Own the tracking stack: tag management, conversion tracking, UTM governance, and data quality across all marketing channels
Marketing Automation & CRM
- Manage and develop Netop’s marketing automation platform (Salesforce); own lead scoring, nurture flows, and lifecycle stage definitions
- Ensure clean data flows between marketing automation and CRM; maintain hygiene standards and segment accuracy
- Build automated reporting that connects marketing activity to pipeline metrics visible to commercial leadership
Web Management & Optimization
- Own the performance of netop.com from an acquisition and conversion standpoint: page speed, CRO testing, analytics configuration, and technical SEO health
- Collaborate with content and product marketing on page structure, messaging hierarchy, and site‑wide UX improvements
- Manage the CMS and coordinate with external developers on technical implementation requirements
Analytics, Benchmarking & Reporting
- Build and maintain the marketing analytics framework: from channel‑level performance data to full‑funnel reporting tied to commercial KPIs
- Define benchmarks and performance baselines across paid, web, and automation; produce regular reporting for marketing leadership and senior stakeholders
- Identify performance gaps and translate data into clear, prioritized recommendations – not just observations
Requirements and Qualifications
- 4–6 years of experience in a growth marketing, performance marketing, or digital marketing role – ideally within a B2B SaaS or enterprise technology context
- Hands‑on experience with paid media platforms (Google Ads, LinkedIn Campaign Manager), including campaign build, optimization, and budget management
- Strong command of marketing automation and CRM platforms – Salesforce experience strongly preferred
- Proficiency with web analytics tooling (GA4, or equivalent) and the ability to build dashboards that non‑technical stakeholders can act on
- Demonstrated experience owning attribution modeling and/or retargeting strategy – not just executing within an existing framework
- Technically comfortable: tag management (GTM), UTM governance, tracking implementation, and basic CMS operations should not require external support for routine tasks
Bonus
- Experience marketing to security, IT, or compliance buyers – familiarity with long sales cycles and multi‑stakeholder procurement
- Exposure to account‑based marketing (ABM) tactics and tooling
- Experience in a small or scaling marketing team where the scope is broad, and the execution is direct
Benefits
- High Trust, High Voltage: You’ll join a team that moves fast, speaks straight, and builds with intent.
- Impact Over Titles: Ideas matter more than hierarchy. If it’s smart and tested, we ship it.
- Ownership from Day One: You’ll get real responsibility and the freedom to execute, not wait for permission.
- Sharp Minds, Shared Momentum: Work with people who think deeply, challenge kindly, and deliver boldly.
- Learning at Speed: Every week brings new experiments, data, and iteration; growth is built in.
- Sovereign Flexibility: Work where you’re most effective. We trust you to deliver outcomes, not sit in boxes.
- Clarity Over Comfort: We face complexity head‑on, simplify it together, and finish it strong.
- Fair Pay, Real Support: Competitive comp, modern tools, and space to keep getting better.
We’re not hiring for maintenance. We’re hiring for movement. If you see patterns early, build trust fast, and turn complexity into clarity, come build what’s next.
