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- Aufgaben: Lead innovative marketing strategies to attract and convert high-value B2B prospects.
- Arbeitgeber: Join Nextcloud, a global leader in secure data management with a passion for open source.
- Mitarbeitervorteile: Enjoy remote work flexibility, a competitive salary, and opportunities for personal growth.
- Warum dieser Job: Make a lasting impact in a fun, diverse team while shaping the future of technology.
- Gewünschte Qualifikationen: 3+ years in lead generation marketing; strong communication and data analytics skills required.
- Andere Informationen: We encourage applications from under-represented groups to foster diversity.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
At Nextcloud, we help our users achieve a safe home for all their data. Secure under your control and developed in an open, transparent, and trustworthy way. Our team of 120 is distributed in 23 countries worldwide. We work remotely, and our work culture is shaped by mutual trust, enthusiasm, and a strong belief in the principles of open source.
We\’re looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads; you\’ll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience. This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact.
Tasks
- Designing and implementing strategies to attract and convert high-value B2B prospects.
- Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations.
- Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads.
- Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience.
- Conduct A/B and multivariate testing and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance.
- Track and analyze enterprise marketing metrics and KPIs including MQL, SAL, CPL, and pipeline velocity to assess campaign effectiveness and ROI.
Requirements
- 3 years of experience in lead generation marketing, ideally within global Software, SaaS, or B2B environments.
- Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive).
- Degree in Marketing, Business Administration, Data Analytics, or Information Technology.
- Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development.
- Strong ability to leverage data analytics and forecasting tools to drive data-driven decision-making and guide strategic actions.
A distributed open team with a passion for working on and within the open source community:
- A fun and diverse team.
- A product which pushes the boundaries of technology with a global user and contributor community.
- Remote work and flexibility for a healthy work-life balance.
- Time for personal growth and education.
We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from underrepresented groups.
Key Skills
Sales Experience, Door-to-Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer Relationship Management, CRM Software, Lead Generation.
Employment Type: Full Time
Experience: years
Vacancy: 1
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Marketing Manager (Lead Generation) Arbeitgeber: Nextcloud
Kontaktperson:
Nextcloud HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Manager (Lead Generation)
✨Tip Number 1
Familiarize yourself with Nextcloud's mission and values. Understanding their commitment to open source and user data security will help you align your application with their culture and demonstrate your passion for their work.
✨Tip Number 2
Showcase your experience with lead generation in a B2B context. Be prepared to discuss specific strategies you've implemented in the past, especially those that involved automation tools like HubSpot or Salesforce, as these are crucial for the role.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used data analytics tools to drive marketing decisions. Mention any specific metrics you've tracked and how they influenced your campaigns, as this aligns with their focus on data-driven decision making.
✨Tip Number 4
Prepare to discuss your creative approach to content marketing. Since the role involves planning gated content strategies, think of innovative ideas for eBooks or webinars that could attract high-value leads and be ready to share them during the interview.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Manager (Lead Generation)
Tipps für deine Bewerbung 🫡
Understand the Company Culture: Familiarize yourself with Nextcloud's mission and values. Highlight your alignment with their commitment to open source and remote work culture in your application.
Tailor Your CV: Customize your CV to emphasize your experience in lead generation marketing, particularly in B2B or SaaS environments. Include specific metrics or achievements that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Discuss how your background in data analytics and marketing aligns with the responsibilities of the Marketing Manager role, and express your enthusiasm for contributing to Nextcloud's growth.
Highlight Relevant Tools Experience: Mention your proficiency with automation tools and CRM systems in your application. Provide examples of how you've used these tools to drive successful lead generation campaigns.
Wie du dich auf ein Vorstellungsgespräch bei Nextcloud vorbereitest
✨Showcase Your Lead Generation Expertise
Be prepared to discuss your previous experience in lead generation marketing. Highlight specific campaigns you've managed, the tools you used, and the results you achieved. This will demonstrate your capability to drive high-quality leads into the sales pipeline.
✨Demonstrate Data-Driven Decision Making
Since this role emphasizes leveraging data analytics, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any metrics or KPIs you've tracked and how they influenced your decisions.
✨Communicate Effectively
Strong communication skills are crucial for this position. Practice articulating your ideas clearly and concisely, especially when discussing complex topics like C-level messaging or case studies. Tailor your communication style to resonate with different audiences.
✨Emphasize Creativity and Innovation
This role offers room for creativity, so be ready to share innovative ideas you've implemented in past roles. Discuss how you approach problem-solving and how you can bring fresh perspectives to their lead generation strategies.
