ABM Marketing Manager, EMEA

Planet designs, builds, and operates the largest constellation of imaging satellites in history.

Key Responsibilities

• Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the EMEA Civil Government & Defence & Intelligence businesses.

Reporting to the Director of EMEA Regional Marketing, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts.

• In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1 ABM programs across multiple channels, including bespoke events and personalised digital campaigns.
• This is a full-time, hybrid role which will require you to be in our Berlin office 3 days per week.

Requirements

• 6+ years of regional, field, events, and ABM marketing experience
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• Success in creating and executing comprehensive regional ABM strategies that include a range of tactics and activities
• Overachieving marketing goals with an ability to drive for results
• Ability to organise, prioritise and execute multiple, ongoing projects under deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning
• Excellent attention to detail and project management skills to align all stakeholders through the planning process
• These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
• Paid time off including vacation, holidays and company-wide days off
• Employee Wellness Program
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to Linked In Learning
• Equity
• San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• Why we care so much about Belonging.

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams.

That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work.

If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!

At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.

We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.

We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.

• Accommodations: Planet is an inclusive community and we know that everyone has their own needs.

If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet. com or contact your recruiter with your request.

Your message will be confidential and we will be happy to assist you.

• AI in Our Interviewing Process : Planet is committed to providing an exceptional interview experience for all candidates.

We currently use Metaview to better focus on candidates and less on trying to capture notes.

As such, with the candidate's consent, select interviews may be recorded and include a "Planet AI Notetaker" for transcription and summarization purposes.

Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time.

Opting out will not affect one's candidacy.

• Candidate AI Policy : Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use.

We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments.

However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e. g.

Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions .

If you are unsure about acceptable use, please contact your recruiter for clarification.

If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet. com with your request for assistance.

Your message will be confidential, and we will be happy to assist you.

Violation of this policy may result in disqualification of your application.

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