Auf einen Blick
- Aufgaben: Lead sales strategies and manage client relationships in the sports and entertainment sectors.
- Arbeitgeber: Join Nielsen, a leader in media insights, driving impactful decisions for clients worldwide.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for growth and collaboration across global teams.
- Warum dieser Job: Be part of a media revolution, making a real impact while working with passionate professionals.
- Gewünschte Qualifikationen: 2-3 years in sales, strong interest in sports/gaming, fluent in English and German.
- Andere Informationen: Engage with industry leaders at trade fairs and business events.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content – wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Aim of the position :
We are looking for a dynamic Business Relations Manager to join our team. The successful candidate will be efficient in co-development and implementation of sales strategies, managing sales and profit responsibility for a defined client cluster, new business, and development of existing customers. This role includes handling responsibilities for an annual sales target (revenue and profitability), negotiations with customers, and development of own industry network and customer relationships.
Responsibilities :
- Decision maker (in cooperation with leadership)
- Evaluation of customer needs.
- Definition of customer segments.
- Identification of target customers.
- Sales pitches – planning, preparing and follow-up of customer meetings.
- Ensuring the timely and cost-optimized delivery of project results (across the whole suite of services covering media, market research, and consulting solutions) to customers in close coordination with relevant departments.
- Establishing very good product knowledge.
- Cooperation with different departments (media, research, and consultancy) and peers in different markets.
- Creation of proposals in cooperation with the respective experts (or assistance, controlling of the proposal preparation of the employees)
- Accompanying project managers as the main contact person for the customer (no project work)
- Representative at trade fairs and business events.
Requirements :
- At least 2-3 years of experience in sales, preferably in project and consulting environments.
- Strong interest in the areas of sports, e-sports, gaming, and entertainment.
- Good knowledge of the international (esp. European) sports ecosystem and relevant stakeholders (esp. rightsholders, brands/sponsors, media partners).
- Initial experience in the sports or gaming industry and/or a high level of product (technical) knowledge.
- Successfully completed studies (sports management, media, business, or similar).
- English and German language fluency (verbal and written).
- Strong presentation and communication skills as well as initial experience in negotiations.
- High customer orientation and strong service mentality.
- Organizational skills, sales-oriented and analytical thinking as well as high social competence.
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Business Relations Manager Arbeitgeber: Nielsen

Kontaktperson:
Nielsen HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Business Relations Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the sports, e-sports, and gaming industries. This knowledge will not only help you understand the market better but also allow you to engage in meaningful conversations during networking events or interviews.
✨Tip Number 2
Build a strong network within the European sports ecosystem. Attend industry events, trade fairs, and conferences to connect with key stakeholders. These relationships can be invaluable when it comes to understanding client needs and securing new business opportunities.
✨Tip Number 3
Practice your presentation and negotiation skills. Since the role requires strong communication abilities, consider joining local workshops or groups that focus on public speaking and negotiation tactics to enhance your confidence and effectiveness.
✨Tip Number 4
Stay updated on Nielsen's services and products. Understanding what we offer will enable you to tailor your approach when discussing potential solutions with clients, showcasing your ability to meet their specific needs effectively.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Business Relations Manager
Tipps für deine Bewerbung 🫡
Understand the Company: Dive deep into Nielsen's mission and values. Familiarize yourself with their work in media insights and how they impact client decisions. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: Emphasize your 2-3 years of sales experience, particularly in project and consulting environments. Showcase any specific achievements related to managing sales targets or developing customer relationships in the sports or gaming industry.
Showcase Your Skills: Clearly outline your strong presentation and communication skills. Provide examples of successful negotiations or customer interactions that demonstrate your high customer orientation and service mentality.
Tailor Your Application: Customize your CV and cover letter to reflect the requirements listed in the job description. Mention your fluency in English and German, and highlight your knowledge of the European sports ecosystem and relevant stakeholders.
Wie du dich auf ein Vorstellungsgespräch bei Nielsen vorbereitest
✨Show Your Passion for the Industry
Make sure to express your enthusiasm for sports, e-sports, gaming, and entertainment during the interview. Share any relevant experiences or insights you have about the industry to demonstrate your genuine interest.
✨Highlight Your Sales Experience
Prepare specific examples from your past roles that showcase your sales strategies and successes. Discuss how you've managed client relationships and met sales targets to illustrate your capability in this area.
✨Demonstrate Strong Communication Skills
Since the role requires excellent presentation and negotiation skills, practice articulating your thoughts clearly and confidently. Be ready to engage in a mock negotiation or present a sales pitch during the interview.
✨Research Nielsen's Position in the Market
Familiarize yourself with Nielsen's services and their impact on the media landscape. Understanding their role will help you align your answers with their goals and show that you're proactive and well-prepared.