Global Product Marketing Manager Fashion (GN)

About the Role :

As the Global Product Marketing Manager for fashion, you will lead strategic marketing initiatives across the category. Your responsibilities include developing compelling product narratives, crafting seasonal storytelling, and executing effective go-to-market strategies to enhance customer engagement, drive conversions, and foster brand loyalty. Additionally, you will oversee a team of marketers, ensuring cohesive and customer-centric marketing strategies across all areas.

Key Responsibilities:

• Develop and implement comprehensive product marketing strategies tailored to the women\’s fashion category, aligned with strategic objectives.
• Lead and mentor a team of Product Marketing Managers across various categories to maintain consistency and excellence in marketing practices.
• Work closely with teams across product development, marketing, campaigns, and creative to develop compelling product narratives and implement effective go-to-market strategies.
• Enhance consumer engagement through data-driven marketing initiatives, continually refining strategies based on performance metrics.
• Ensure marketing efforts are aligned with business objectives to strengthen brand presence and stimulate sales growth.

Requirements:

• Significant experience (over 7 years) in product marketing, brand management, or category marketing, within the fashion industry.
• Proven ability to lead teams and facilitate collaborative efforts across different functions.
• Demonstrated success in planning and executing impactful product marketing campaigns and go-to-market strategies.
• Expertise in understanding consumer behaviour, storytelling techniques, and trend-driven marketing methodologies.
• Strong communication skills, proficient project management capabilities, and robust analytical aptitude.
• Familiarity with omnichannel retail landscapes, encompassing both digital and physical retail environments.

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