Director - Performance Marketing Central Europe (m/f/d)

About SharkNinja

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted brands, Shark and Ninja, the company has a track record of bringing disruptive innovation to market and developing consumer products across multiple categories. Headquartered in Needham, Massachusetts with more than 3,600 associates, SharkNinja sells products at key retailers, online and offline, and through distributors worldwide.

SharkNinja is the company behind the Shark and Ninja brands. Our mission is to delight consumers with innovative products and to positively impact people’s lives every day in every home around the world. We now have an opportunity for a talented Director, Performance Marketing to join the team.

SharkNinja continues to grow, and this role will be crucial in achieving our ambitious goals in 2024. You’ll work with a team of marketing and digital specialists to ensure both the Shark and Ninja brands continue to grow in the DACH region.

Role overview

Director, Performance Marketing responsible for leading the performance marketing strategy and driving traffic and revenue growth for the Shark & Ninja brands in the DACH region. Collaborate with marketing channel specialists to drive omni‑channel performance across product categories, monitor KPIs, and partner with platform partners and agencies to optimize campaigns.

Responsibilities

• Execute the performance marketing strategy to drive traffic and revenue growth for the Shark & Ninja brands.
• Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories.
• Manage key performance metrics versus forecast with a focus on Revenue, ROAS, and Cost%.
• Report daily, weekly, and monthly performance against forecast and KPIs.
• Work with the marketing measurement team to adopt a data‑driven approach to measuring performance.
• Analyze and interpret performance data and deliver actionable insights in a clear, concise manner.
• Build and develop relationships with platform partners (such as Google and Meta) and agencies.
• Collaborate with the marketing team and paid channel specialists to plan and drive successful NPD launch strategies across digital channels.
• Conduct competitor monitoring and benchmarking.
• Identify and test innovative opportunities to support long‑term growth.
• Communicate and collaborate with internal stakeholders including the wider marketing team, commercial finance, design, trading/merch, and creative.
• Present performance results and opportunities to senior stakeholders.
• Assist with campaign planning (e.g., Black Friday) and key projects.
• Support in driving attribution and audience strategy.

Qualifications & What you’ll bring

• Extensive experience in multi‑channel digital marketing, ideally in an eCommerce business.
• Strong interpersonal skills and ability to work with diverse styles and personalities.
• Excellent communication skills with experience managing multiple stakeholders.
• Strong analytical, strategic, and mathematical skills with meticulous attention to detail.
• Highly commercial and results‑driven.
• Thrives in a fast‑paced environment.
• Team player who promotes collaboration.
• Ability to multitask and prioritise to meet multiple deadlines.
• Motivated self‑starter, ambitious and curious, with a desire to test new ideas.
• Committed to delivering the best customer experience.
• Experience working in an eCommerce retail environment is advantageous.

Our Culture & What We Offer

At SharkNinja, we push past the bar every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and more. We empower your personal and professional growth with high‑impact learning programs and bold voices redefining what’s possible. When you join, you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

We value diversity, equity, and inclusion as vital to our global success. We support all associates in bringing their authentic selves to work, making an impact, and accelerating their careers. Equity remains a key component of the SharkNinja DNA.

Candidate Privacy

• For candidates based in all regions, please refer to the Candidate Privacy Notice.
• For candidates based in China, please refer to the Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to the Candidate Privacy Notice.

Equal Opportunity

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. SharkNinja will consider reasonable accommodations consistent with legislation. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations at sharkninja dot com.