SEO Manager (m / f / d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

SharkNinja is seeking a Digital Content & SEO Manager to own sitewide content operations and drive organic performance for the Central Europe region. You’ll combine editorial excellence, SEO strategy, and data driven optimization to build intent-led journeys that drive traffic, conversion, and loyalty.

What will you do:

• Maintain end-to-end website content across both websites Shark and Ninja —ensuring accuracy, brand consistency, and accessibility.
• NPD set up: build and QA product pages and merchandising content. Coordinating with Category and Commercial Teams for on-time go-live.
• Landing pages set up: create campaign landing pages and intent-led evergreen landing pages.
• CMS & DAM: operate Intershop and Cloudinary. Maintain clear structure.
• Own the organic growth strategy across Central Europe: keyword opportunity sizing (brand & non-brand), audience/intent mapping, content calendar, and prioritization tied to commercial goals.
• Plan, brief, and produce content that is clear, on brand, and localized; ensure accessibility and compliance.
• Creation of Content Calendar: for campaigns, seasonality, NPDs and SEO.
• On page SEO excellence: metadata, headings, internal linking, alt text, structured data and snippet optimization.
• Govern content quality: tone of voice, brand consistency, facts/claims, legal sign off, and localization QA; maintain reusable modules and component guidelines in the CMS.
• Collaborate cross functionally with UX, Design, Product, Performance, PR/Comms, and Marketing teams to amplify reach and ensure channel fit journeys.

What will you have:

• Experience in website content management/CMS operations within eCommerce or multi-channel digital environments.
• Strong CMS skills (Intershop or similar).
• Basic technical understanding of frontend development (HTML, CSS, JavaScript).
• Excellent editorial craft/UX writing, information architecture, and understanding of accessibility.
• Solid SEO fundamentals (on page).
• Hands on with GA4, Google Search Console.
• Experience with DAM/Cloudinary and localization workflows.
• Strong stakeholder management, organization, and the ability to juggle multiple launches with clear priorities.
• Fluent in German and English.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com