EMEA ABM Lead — Pipeline & Growth Strategy

About the Role

We are seeking a strategic and results-driven ABM Manager, EMEA to join our Marketing team. Reporting to the Director of Account Based Marketing, you will own a dedicated portfolio of target accounts across EMEA, partnering closely with EMEA Marketing and EMEA Sales teams to build and execute Account Based strategies that drive pipeline and revenue growth. You’ll apply your understanding of Account Based Marketing principles, account tiering, and multi-channel campaign orchestration to develop personalized programs that engage key buying committees within your target accounts. You will manage account activation plans, track performance, and continuously refine strategy and messaging in lockstep with Sales to drive optimal results. Success in this role requires strong strategic and analytical thinking, exceptional stakeholder management, a passion for Account Based Marketing, and the ability to work both collaboratively across a fast-paced environment. If you’re motivated by owning strategic accounts and driving EMEA sales and marketing alignment, this is the role for you.

Location -Hybrid role based in Berlin, Germany (in-office Monday, Tuesday, and Thursday)or London, United Kingdom.Preference will be given to candidates based inBerlin, Germanyor those willing torelocateunassisted who are able to work in-office 2 days per week.

WhatYou’llBe Doing

• Own and manage a dedicated portfolio of strategic target accounts across EMEA, developing tailoredAccount Based Marketing (ABM) strategies aligned to account tiering

• Partner closely with EMEA Marketing and EMEA Sales leadership to define target account lists, build joint account plans, and align on shared success metrics

• Design and orchestrate personalized, multi-channel ABM campaignsincluding digital, email, events, direct mail, tailored to each account’s buying committee

• Develop andmaintainABMplaybooks and messaging frameworks that ensure consistent positioning across marketing and sales touchpoints

• Lead regular account planning and pipeline review cadences with EMEA Sales tomaintainalignment on priority accounts, risks, and next steps

• Track, analyze, and report on account engagement, pipeline influence, and revenue impact, translating insights into continuous refinements to targeting and strategy

• Present account performance, campaign results, and strategic recommendations to EMEA Marketing and Sales stakeholders on a regular cadence

About You

• 5+ years of B2B marketing experience, with a strong focus onAccount Based Marketing,DemandGeneration, orFieldMarketing,ideally within the IT or SaaS space

• Proventrack recorddesigning and executingAccount Based strategies for named/target accounts, withdemonstratedimpact on pipeline and revenue

• A natural cross-functional partner, comfortable acting as the connective tissue between EMEA Marketing,EMEA Sales leadership,andin close proximity totheother ABM Managers

• Deep hands-onproficiencywith Salesforce, 6sense,Salesloft, LinkedIn Sales Navigator, ZoomInfo, and the broader ABM/Martech stack

• Data-driven mindset, skilled at measuring account engagement, pipeline contribution, and campaign ROI, and translating insights into strategic recommendations

• Excellent stakeholder management and communication skills, including experience presenting account strategy and results to senior sales and marketing leaders

• Highly organized and able to manage multiple account programs simultaneously in a fast-paced, matrixed environment without sacrificing quality

• Strong understanding of the IT/technology buying landscape and EMEA regional nuances across markets and languages

• Hands-on ABM experiencerequired, witha track recordof driving measurable account-based results

• Thrive in dynamic, high-growth environments, applying structured thinking, urgency, and adaptability to drive clarity and momentum in ambiguous situations

• Embody NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, and Builders—and create a culture where high performance and values thrive together