pProduct Digital Solutions is responsible for supporting the long-term growth of Business Unit Prosthetics and Digital solution portfolio. Working closely with our Regional Commercial teams Product Management team, Product Manager Digital Solutions is responsible to contribute to innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets.br/She/he will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely collaboration with other functions such as marketing managers, TE, community building and commercial organizations, leveraging EBS toolbox. /ph3Product Strategy, Life Cycle Management /h3ulliIs product owner and leads entire product life cycle from strategic planning to tactical activities and phase-outs /liliContributes insights and recommendations for short, mid long-term strategy for the portfolio of products, with the goal to set Procera Business Unit apart with a complete and innovative portfolio /liliClose understanding of customer needs: via proactive market research and gathering input from Global Key Experts every day, mainstream customers /liliMonitor, analyse, and evaluate product performance and customer feedback to identify product improvements /liliWorks independently, with guidance in only the most complex situations /li /ulh3Business and Competitive intelligence /h3ulliAnalyze global market intelligence, trends, opportunities competitive landscape /li /ulh3Pricing /h3ulliReviews and adapts pricing throughout product lifecycle based on competitive environment and overall portfolio strategy. /li /ulh3Commercial Planning Analysis /h3ulliClear understanding of global, regional and local dynamics affecting sales. /liliTrack regional performance through close collaborates with sales team – setting requirements on local commercial readiness help to drive local action plans /li /ulh3Marketing TE Content (Messaging, Claims, Positioning) Communication /h3ulliDefines target customer establishes clear value prop for Procera BU portfolio offering including claims key messaging for assigned products, activities and campaigns /liliWork closely with marketing manager, training and education and sales to ensure needed internal and external assets e.g. fight sheet, website etc are in place to drive sales /liliProvide guidance to ensure all event-related sales/marketing material support the priorities focus products/ solutions or campaigns including agreed value proposition product positioning /liliProvide guidance review/approve content created by training department to ensure product purpose, positioning value proposition comes across in training material /liliProactive regular communication with customers, regional heads, sales a to understand what is working well and what not /li /ulh3TE Events /h3ulliFor new product introductions: support training department in creation of internal training materials internal trainings (Train the Trainer approach) based on customer segmentation value prop /liliProvide ad-hoc support in bringing content to key events and congresses /li /ulh3Job Requirements /h3ulli3- 5 years product/project management experience /commercial experience in dental/ medical devices /liliGood business and sales acumen with analytic skills and marketing insights to drive growth, offer innovative solutions to problems, and to meet customers' needs /liliGood understanding of marketing channels, social media, CRM, data modeling /liliSuccessful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth /liliExperience partnering with product development to create marketing plans for new offerings. /liliSuccessful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth /liliExperience partnering with product development to create marketing plans for new offerings. /li /ul
Product Manager Digital Solutions Arbeitgeber: Nobel Biocare
Nobel Biocare ist ein hervorragender Arbeitgeber, der seinen Praktikanten im Bereich Projektunterstützung die Möglichkeit bietet, wertvolle Erfahrungen in einem dynamischen und innovativen Umfeld zu sammeln. Mit einer starken Unternehmenskultur, die Teamarbeit und offene Kommunikation fördert, sowie umfangreichen Möglichkeiten zur persönlichen und beruflichen Weiterentwicklung, ist dies der ideale Ort für Studierende, die ihre Fähigkeiten in der Dokumentenverwaltung und im Projektmanagement ausbauen möchten. Zudem profitieren Mitarbeiter von flexiblen Arbeitszeiten und einem internationalen Team, das Vielfalt schätzt und fördert.
