Overview
In this Field Marketing role, you will lead account-based marketing for key telecom accounts and run programs for high-growth AI, Cloud, and Mission Critical Enterprise segments. You will align with sales to drive pipeline, customer engagement, and revenue growth across prioritized geographies, while delivering regional activation and in-field execution. You shape global narratives and assets, partner with cross-functional teams, and accelerate growth through targeted events and thought leadership. This is your chance to impact Nokia’s AI-enabled connectivity strategy at scale.
Leistungen / Benefits
- Flexible and hybrid working schemes
- Maternity and Paternity Leave (90+ days)
- Life insurance
- Well-being programs
- NERGs
- Growth solutions and career development resources
Verantwortungsbereiche
- Lead ABM programs to optimize top account engagement and accelerate revenue growth
- Deliver personalized in-person and digital customer experiences (events, microsites, newsletters, roundtables)
- Develop customer advocacy assets and support technology leadership narratives
- Collaborate with regional and segment sales leadership to align priorities and execution
- Provide research-based customer insights and enable co-marketing opportunities with purchasing decision makers
- Execute regional activation for strategic programs and manage Tier 2 and Tier 1 events with Physical Channels
- Plan and deliver the Global Sales Kick-off and regional variations to maximize engagement
- Coordinate with regional comms to ensure local relevance of global themes
- Support Executive Review Meetings with customized content and sales liaison
- Work with technical teams on region-specific content and with Partner Marketing on localized demand generation
Zentrale Anforderungen
- 10+ years in B2B marketing
- Experience translating sales objectives into marketing activation
- Proven track record driving pipeline generation and acceleration
- Technology acumen with ability to articulate value of complex network solutions
- Strong cross-functional collaboration skills
- Curiosity and desire to apply AI in daily marketing
- Strong written and verbal communication; ability to host meetings and tailor content regionally
- cross-functional collaboration
- strategic thinking
- excellent communication
- account-based marketing (ABM)
- campaign activation and event management
- content localization and regional storytelling
Field Marketing Manager in Mannheim Arbeitgeber: Nokia
Nokia ist ein hervorragender Arbeitgeber, der eine inklusive und respektvolle Unternehmenskultur fördert. Mit flexiblen Arbeitsmodellen, umfangreichen Elternzeitregelungen und einem starken Fokus auf persönliche und berufliche Weiterentwicklung bietet Nokia seinen Mitarbeitern die Möglichkeit, in einem dynamischen Umfeld zu wachsen und sich weiterzuentwickeln. Die Zusammenarbeit mit einem globalen Team von Experten im Bereich KI und Cloud-Technologien ermöglicht es Ihnen, an vorderster Front der Innovation zu arbeiten und einen bedeutenden Beitrag zur Verbesserung der Konnektivität in der Welt zu leisten.
