Marketing Manager (F/M/D)

Your mission

At north.io , marketing is about understanding our audience, aligning with business objectives, and driving revenue in a highly specialized enterprise B2B SaaS environment. We are seeking a proactive, results-driven Marketing Manager (F/M/D) with a proven track record in enterprise B2B SaaS marketing, including managing long sales cycles, account-based marketing (ABM), and content marketing strategies. The ideal candidate will collaborate closely with our Revenue Team, be supported by our Marketing Designer, and report directly to the Chief Revenue Officer (CRO).

If you’re passionate about building impactful marketing strategies that drive growth, we want to hear from you!

Objectives of this Role :

• Strategic Marketing Leadership : Develop and execute comprehensive marketing strategies to drive awareness, lead generation, lead nurturing, and revenue growth within the enterprise B2B SaaS sector.
• Alignment with Revenue Goals : Collaborate with sales, customer success, and product teams to ensure marketing efforts are tightly aligned with revenue objectives and customer needs.
• ABM Excellence : Implement and manage account-based marketing initiatives tailored to key enterprise accounts, ensuring alignment with sales strategies and customer priorities.
• Metrics-Driven Decision-Making : Use analytics to evaluate marketing performance and continuously optimize campaigns for maximum ROI.

Key Responsibilities:
Marketing Strategy and Execution

• Lead the development and execution of marketing plans, focusing on enterprise B2B SaaS strategies, including ABM, inbound, and content marketing.
• Partner with the CRO and Revenue Team to refine Ideal Customer Profiles (ICP) and target market segments.
• Develop a rich content strategy and editorial calendar (e.g., whitepapers, case studies, blog posts, webinars) to support lead nurturing and ABM campaigns.

Campaign Management

• Oversee multi-channel marketing campaigns, including email, social media, paid ads, and events, to drive lead generation and engagement.
• Manage marketing automation workflows, leveraging HubSpot (or similar tools) for lead scoring, nurturing, and tracking.
• Collaborate with the Marketing Designer to create compelling visual and written assets that resonate with target audiences.

Performance Analysis and Reporting

• Establish closed-loop analytics to measure marketing’s contribution to pipeline and revenue.
• Regularly report on key performance metrics, including lead conversion rates, customer acquisition costs, and ROI.
• Continuously refine marketing tactics based on data insights and evolving market trends.

Your profile

Required

• Experience : 3+ years of marketing experience, focused on enterprise B2B SaaS sales, including long sales cycles and ABM strategies.
• Proactive and Results-Oriented : A self-starter with a hands-on approach to driving initiatives and delivering measurable outcomes.
• Metrics-Driven : Strong analytical skills with a proven ability to track, analyze, and optimize marketing performance.
• Content Marketing Expertise : Demonstrated ability to create and oversee the production of high-quality, engaging content that drives lead generation.
• Technical Skills : Proficiency in marketing automation platforms (HubSpot preferred) and CRM tools.
• Communication : Excellent written and verbal communication skills with the ability to craft compelling messages.

Preferred

• Experience with enterprise marketing tools such as Hubspot, and zapier.
• Familiarity with HTML/CSS and Adobe Creative Suite.
• Knowledge of SEO/SEM strategies and tools.
• Willingness to travel for events and client meetings as needed.
• Master’s degree in Marketing, Business, or a related field.

Why us?

At north.io, we are committed to creating a culture of collaboration, creativity, and excellence. Therefore, we need driven people like you to foster this culture for the upcoming development.
So if you\’re looking for a place to grow your skills, unleash your creativity, and make a real impact, north.io is the perfect place for you. Let me give you a quick overview of our culture and its benefits:

• 4-days-week : We believe that (personal) time is the key to success. We value our employees and want to establish a culture of well-being.
• Free personal business coaching for your best possible growth.
• Flexible remote work option and competitive compensation.
• 24 days of holidays per year in a 4DWW : We want our employees to have enough time to recharge.

About us

Turn Oceans of Data into Mountains of Understanding.

Since 2011, north.io , based in Kiel, Germany, has been the expert in the organisation and management of geospatial data TrueEarth on land and TrueOcean at sea.

Our young, English-speaking team from the fields of computer science, geography, and physics, is international and interdisciplinary in nature, and we are always happy to meet exciting, motivated people working together. Our digital tools create the knowledge that enables our government and business customers to better understand their geospatial data and make informed decisions. This is how we address complex challenges such as climate change, energy transition, and digital transformation.

Our Software-as-a-Service (SaaS) solutions make geospatial data easily accessible, quickly discoverable, easily shareable, and clearly understandable.

With our powerful and easy-to-use solutions, we help address the shortage of geospatial and IT professionals.

To do this, we have combined the benefits of cloud-based solutions with the capabilities of highly specialised geospatial technology to create a whole new breed of geospatial solutions. With our team of experienced UX designers, we have created an expert system that is easy to use, even for non-experts.

We are the only provider to combine the most diverse worlds in a new way: Cloud computing, web technologies, geoinformatics, and data management. We are active in many areas: raster and vector data, hydrography, geotechnics, computer-aided design, geotechnical engineering, and sensor technology.

Let\’s join our team!

Diversity and Inclusion are part of north.io GmbH values at the highest level. North.io\’s commitment to diversity means providing a work environment for all that is welcoming, respectful, and engaging with opportunities for personal and professional development. We are an LGBTQ friendly company that offers equal opportunity to everyone. This in turn increases productivity, quality, creativity, and goal achievement. Therefore, we are committed to hiring people from diverse and unique personal and professional backgrounds. If you identify with these values and are looking to make a huge impact with your work, we would love to hear from you.

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