Marketing Specialist (m / f / d) with digital focus - Clinic

Marketing Specialist (m / f / d) with digital focus – Clinic bei Nuvisan GmbH

Location: Hybrid

Application Deadline: 24.02.25

As a Marketing Specialist at Nuvisan, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services with a focus on digital channels (incl. website & LinkedIn) and Nuvisan’s volunteer recruitment efforts. You will play a major role in enhancing brand awareness and patient recruitment within the digital space, as well as driving website traffic and acquiring leads/volunteers/customers. As a strong communicator, you will be in constant exchange and close alignment with other functions, particularly with our volunteer recruitment and business development teams. This role requires a high level of creativity, attention to detail, flexibility to support a variety of other activities in the marketing/communication space (e.g., offline, content creation, communication), and project management skills.

RESPONSIBILITIES

1. Develop and execute comprehensive (digital) marketing strategies to achieve business goals, focusing on volunteer recruitment.
2. Manage and oversee various digital marketing channels, with a focus on volunteer recruitment, including (study-specific) SEO/SEM, email marketing, newsletters, social media, content marketing, and display advertising campaigns (Facebook/Instagram/Google).
3. Measure and report on the performance of all (digital) marketing campaigns, assessing against goals (ROI and KPIs).
4. Identify trends and insights, optimizing spend and performance based on the insights.
5. Collaborate with internal teams to optimize patient recruitment efforts.
6. Utilize strong analytical ability to evaluate customer and volunteer experience across multiple channels and touchpoints.

QUALIFICATIONS

1. Bachelor’s degree in Marketing, Information Management/Corporate Communication, Business, or a related field.
2. Proven working experience in digital marketing, preferably within a similar role.
3. In-depth knowledge of various digital marketing tools and techniques.
4. Strong understanding of current online marketing concepts, strategies, and best practices.
5. Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
6. Proficiency in managing social media platforms and tools.
7. Excellent written and verbal communication skills.
8. Strong analytical skills and data-driven thinking.
9. Ability to multitask and manage multiple projects in a fast-paced environment.
10. Creative mindset with the ability to think outside the box.
11. Great communicator with a hands-on & team-focused mindset.
12. Business fluent in German and English.
13. Enthusiasm and initial experience in the pharmaceutical or medical environment desirable.

WE OFFER

1. Unlimited contract, 30 days holiday per year, flexible working hours (37.5 per week) including a modern workplace.
2. Employer-funded pension.
3. Comprehensive induction and individual training and development.
4. Lease-a-bike, Corporate Benefits, Free parking spaces directly on site, and a canteen in-house.
5. A dynamic, future-oriented, and employee-oriented company, with room for growth and your own ideas.
6. Interdisciplinary, agile teams with flat hierarchies.

#J-18808-Ljbffr