About the work
We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.
You will help design and pressure-test the Lifecycle environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.
What you will do
- Design task briefs drawn from work you have actually done in lifecycle or CRM marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
- Specify the documents, dashboards, personas and tool states a realistic version of that task requires
- Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
- Review AI agent attempts and judge them against your own standard
Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.
Lifecycle scope
Contact strategy, milestone campaigns, customer communications, deliverability and list health, and lifecycle portfolio optimization.
Who we are looking for
- Hands-on practitioner experience in lifecycle, CRM or retention marketing — you have owned the sending program and its incrementality, not only managed people who do it
- Comfortable across an ESP, a CRM such as Salesforce, and product analytics such as Amplitude
- Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
- Rubric Academy or Rubric Bootcamp certification is strongly preferred
- Clear written reasoning — much of the value is in explaining why a decision is right
Screening
Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.
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Retention Marketing Specialist - Fully Remote | Upto $100/hr Arbeitgeber: Obsidian
Als Arbeitgeber bieten wir eine dynamische und unterstützende Arbeitsumgebung, die auf die Förderung von Talenten und kontinuierlichem Lernen ausgerichtet ist. Unsere Mitarbeiter profitieren von flexiblen Arbeitszeiten, einer offenen Unternehmenskultur und der Möglichkeit, an innovativen Projekten zu arbeiten, die die Zukunft der Webentwicklung gestalten. Zudem liegt unser Standort in einer lebendigen Stadt, die zahlreiche Freizeitmöglichkeiten und ein inspirierendes Umfeld für kreative Köpfe bietet.
