At Obvic, we believe software should adapt to human goals—not the other way around. Based in Hamburg, Obvic builds governed decision-intelligence architecture that surfaces privacy-safe aggregate decision and outcome patterns. We help organsations identify true customer intent, uncover unmet demand, and turn raw ambition into execution.
Our flagship consumer platform, Sinquo, turns this philosophy into reality. Sinquo allows users to express what they want to accomplish, dynamically evaluating options and composing an actionable interface to reach an outcome. As we prepare for our Open Beta rollout across key European markets, we are looking for a B2C Growth Marketing Lead to own our consumer adoption strategy from the ground up.
The Role
About Obvic & Sinquo
At Obvic, we believe software should adapt to human goals—not the other way around. Based in Hamburg, Obvic builds governed decision-intelligence architecture that surfaces privacy-safe aggregate decision and outcome patterns. We help organsations identify true customer intent, uncover unmet demand, and turn raw ambition into execution.
Our flagship consumer platform, Sinquo, turns this philosophy into reality. Sinquo allows users to express what they want to accomplish, dynamically evaluating options and composing an actionable interface to reach an outcome. As we prepare for our Open Beta rollout across key European markets, we are looking for a B2C Growth Marketing Lead to own our consumer adoption strategy from the ground up.
As our B2C Growth Marketing Lead, you will own customer acquisition, activation, and retention across all primary channels. You are not just managing budgets or running standard ad campaigns—you are introducing a brand-new software category to the world.
We need a growth marketer who deeply understands Gen Z culture, thinks radically outside the box, and knows how to drive viral adoption through social channels, creator networks, and guerrilla/experiential events.
Working directly with product, data, and design teams, you will turn complex "Connected Intent" engineering into culturally resonant, high-converting growth loops.
What You’ll Do
- Social & Creator-Led Acquisition: Build and execute a high-impact social media strategy (TikTok, Instagram, YouTube, emerging channels) that translates Sinquo’s unique UI into viral, product-led content.
- Gen Z & Cultural Marketing: Design creative, non-traditional marketing activations and event experiences (on-campus, tech meetups, digital pop-ups) that resonate with digital natives and early adopters.
- Funnel & Growth Experimentation: Run rapid A/B tests across onboarding funnels, landing pages, and ad creatives to continuously optimize conversion drivers from awareness to active retention.
- Multi-Channel Campaigns: Plan and deploy performance campaigns across paid social, search, lifecycle email/push, and organic referral loops across Germany, the UK, and the Netherlands.
- Analytics & Attribution: Track key growth metrics using tools like Mixpanel, Google Analytics, and custom dashboards. Interpret cohort data to continuously refine messaging and channel mix.
- Cross-Functional Collaboration: Partner closely with product designers and engineers to build product-led growth (PLG) mechanics directly into the Sinquo user experience.
What We’re Looking For
- Proven B2C Growth Track Record: Hands-on experience designing, executing, and scaling consumer growth experiments in tech startups, app platforms, or high-growth consumer brands.
- Gen Z Marketing Fluency: You know what makes young digital natives engage, share, and adopt new tools. You understand modern internet culture, trend cycles, and social-first video production.
- Performance & Analytics Mastery: Solid background in performance marketing, funnel optimization, cohort analysis, and A/B testing frameworks.
- Unconventional Creative Thinking: Ability to devise guerrilla marketing tactics, event concepts, and viral loops that break through traditional feed noise.
- Project & Execution Ownership: Strong project management skills to prioritize, launch, and measure multiple initiatives simultaneously without waiting for an agency.
- Communication & Alignment: Clear, structured communicator comfortable aligning cross-functional teams and reporting metrics to company leadership.
- Language: Fluent in English (German or additional European language skills are a strong plus).
Why Join Us?
- Shape a New Category: Get in on the ground floor of an early-stage company shifting consumer software away from static search bars and chat boxes.
- High-Impact Autonomy: Total ownership over our B2C GTM budget, creative direction, and growth stack.
- Flexible Hybrid Setup: Based in our Hamburg office with flexible work-from-home options.
Ready to shape the future of Connected Intent?
Based in Hamburg, Germany, Obvic helps organizations identify true customer decisions, uncover unmet demand, and transform intentions into improved outcomes. The company focuses on data‑driven insights that respect privacy while enabling better strategic and operational decisions. Applicants will join a growing team shaping how organizations understand and act on customer intent in a responsible, future‑oriented way.
Role Description The B2C Growth Marketing Lead is responsible for driving customer acquisition, activation, and retention across digital channels. This hybrid role is based in Hamburg, Germany, with flexibility for partial work from home. Day-to-day tasks include designing and executing growth experiments, managing performance marketing campaigns, and optimizing funnels from awareness through conversion. The role also involves collaborating with product, data, and sales teams to refine value propositions, develop targeted messaging, and identify new growth opportunities. The B2C Growth Marketing Lead will own key metrics, prepare regular performance reports, and continuously adjust strategies bas
- Hands-on growth hacking experience, with a track record of designing and running tests to drive B2C user growth.
- Sales and funnel optimization skills, including understanding of customer journeys and conversion drivers.
- Solid project management skills to plan, prioritize, and deliver multiple growth initiatives on time.
- Experience in digital and performance marketing (e.g., paid social, search, email, and lifecycle campaigns).
- Familiarity with analytics tools (e.g., Google Analytics, Mixpanel, or similar) and A/B testing platforms.
- Backed on insights and market feedback.
Qualifications
- Strong analytical skills, including data interpretation, experimentation, and performance optimization.
- Effective communication skills for cross-functional collaboration, stakeholder alignment, and clear reporting.
ground in B2C products or services; experience in data, SaaS, or decision-intelligence solutions is a plus.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Comfort working in a hybrid environment in Hamburg, with strong self-management and accountability.
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