Digital Marketing Manager - International Business Units

Select how often (in days) to receive an alert:Digital Marketing Manager - International Business UnitsJob ID: 63123Location: Lachen, CHJob Level: ProfessionalsJob Category: Sales and MarketingBecome part of a vital chain and contribute to our common goal of making people’s lives better. Headquartered in Lachen, Switzerland, Octapharma is one of the largest human protein manufacturers in the world, developing and producing medicines sourced from human plasma and human cell lines. We are a privately-owned company, where the warmth of family meets the scale of a global organisation. Join us in shaping our vision to provide new health solutions advancing human life.Your main tasks and responsibilitiesSupport the three International Business Units in developing and implementing digital components of their medical-marketing strategies, and plan, execute and monitor digital campaigns across relevant channels in collaboration with affiliates and Corporate Communications.Act as the technical and operational contact for IBU content on global websites and digital platforms, coordinating implementation and maintenance in line with approved content, brand requirements, strategic objectives and applicable pharmaceutical regulations.Collaborate closely with affiliates by providing strategic guidance, practical support and hands‑on training to facilitate the adoption of global IBU digital solutions and appropriate local adaptation.Track, analyse and report on key performance indicators for digital initiatives, providing actionable insights and recommendations to optimise reach, engagement and overall performance.Maintain and update relevant IBU intranet pages and materials, ensuring internal information remains accurate and up to date.Translate IBU-approved scientific and medical content into appropriate digital formats and channels, supporting newsletters, digital platforms, congresses, symposia and other IBU activities as required.Your expertise and ideal skill setBachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Life Sciences, Communications or a related discipline. A scientific, medical or life‑science background is an advantage.Minimum 3–5 years of relevant experience in digital marketing, ideally within the pharmaceutical industry or another scientifically driven, regulated healthcare environment.Strong knowledge of digital marketing tools and platforms, including experience with websites, digital platforms, digital customer journeys, analytics and tracking tools. Good understanding of SEO, SEM and emerging approaches such as GEO and AEO.Ability to manage multiple projects simultaneously, coordinate diverse cross‑functional stakeholders and external agencies, and deliver high‑quality results within agreed timelines.Combination of strategic thinking and hands‑on execution, with strong technical affinity, good visual judgement, a proactive and solution‑oriented approach, and the ability to translate scientific and medical information into effective digital solutions.Fluent English; additional languages are advantageous.Your department - where you make an impactThe International Business Unit department comprises three Business Units: IBU Haematology, IBU Critical Care and IBU Immunotherapy, supported by an IBU Project Management team.The department is responsible for the long‑term strategic development of the business by enabling intelligent, evidence‑based decisions.We specialise in global medical marketing, strategic and business development, and pipeline project management.The department consists of 25 team members and works closely with affiliates, Corporate Communications and other international stakeholders.Thrive with usYou help save lives - Every day is meaningful as we produce life‑saving medicinesFamily values - Long‑term perspective for employees and relationshipsBe rewarded with market‑related salary and benefits packageYou will have a high level of influence where you can make a difference and leave your footprintWork with skilled and fun colleagues in a relatively informal organizationSkills development - We offer various internal and external employee and leadership trainings, trainee programs and digital solutionsIt´s in our bloodWe live diversity and stand for equal opportunities as an employer! We therefore look forward to receiving your application - regardless of age, gender, origin, sexual orientation, and religion.Please apply in English.Do you have any questions? Then get in touch with your contact person.Octapharma is one of the largest human protein manufacturers in the world, developing and producing human proteins from human plasma and human cell lines. We employ more than 11,000 people worldwide to support the treatment of patients in 120 countries with products across three therapeutic areas: Immunotherapy, Haematology and Critical Care. With seven RD sites and five state‑of‑the‑art manufacturing facilities in Austria, France, Germany, and Sweden, Octapharma also operates over 200 plasma donation centres across Europe and the US. With four decades of experience, we are committed to advancing patient care worldwide. #J-18808-Ljbffr