Head of AdTech EMEA (f/m/d)

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At TRKKN, we are driven by the excitement of taking our client’s data‑driven businesses to new heights. As the leading European Google partner and reseller of Google Cloud & Google Marketing Platform, we act as a catalyst for cutting‑edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast‑growing digital & technological environment, providing the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future.

Role Summary

As the Head of AdTech EMEA, you will be the strategic and commercial owner of one of TRKKN’s core business units. You will be responsible for defining the growth strategy, owning the department P&L, and leading a high‑performing, multi‑national team of AdTech experts. This role requires a department leader who can navigate the ever‑changing AdTech landscape, deepen our strategic partnership with Google, and ensure TRKKN remains the undisputed leader in the GMP ecosystem.

How You Will Make an Impact…

• Own the organizational design, growth, and leadership development for the entire EMEA AdTech division. You will scale a world‑class, multi‑country team, fostering a culture of innovation and mentorship to develop the next generation of AdTech leaders at TRKKN.

• Develop and own the end‑to‑end commercial strategy and P&L for the AdTech EMEA business. You will define revenue targets, identify new business opportunities, and ensure sustainable, profitable growth in close alignment with regional leadership and our strategic partners at Google.

• Act as the senior executive sponsor for our key clients and for Google, representing TRKKN’s AdTech capabilities at the highest level to drive growth, client satisfaction, and strategic alignment.

• Direct the evolution of our AdTech service and product portfolio, ensuring it remains cutting‑edge and aligned with market needs — from cookieless solutions to data‑driven innovations, CTV shift and the agentic world. You will drive operational excellence by setting standards for processes and tools across all EMEA teams.

• Serve as a prominent thought leader internally and externally, shaping industry dialogue on the future of AdTech and positioning TRKKN at the forefront of the digital transformation.

The Person We Are Looking For…

• Possesses a deep, strategic command of the AdTech and Digital Marketing landscape, with a comprehensive understanding of the Google Marketing Platform’s commercial and strategic application.

• A demonstrable track record of leading and scaling multi‑layered, international teams, with experience managing managers and developing leadership talent.

• A proven commercial leader who combines a visionary, strategic mindset with a track record of operational excellence. Must have experience owning a P&L, a business unit, or a significant book of business.

• Exceptional executive presence and communication skills, with the ability to build trusted relationships and influence senior stakeholders from C‑level clients to key partners at Google.

• An entrepreneurial and self‑motivated mindset, with a passion for staying ahead of industry trends and a desire to be in the driver’s seat of transformation.

• Is an excellent communicator in fluent English; proficiency in German is a plus.

• Has strong analytical and problem‑solving skills.

• Has the ability to travel within the EMEA region at least 15% of the time.

As a plus…

• Connected TV (CTV) Strategy: Proven ability to develop strategies for CTV advertising, including measurement, audience activation, and navigating the European or global broadcaster landscape. You understand the programmatic opportunities and challenges in this rapidly growing channel.

• Publisher‑Side Expertise: Deep understanding of the publisher ecosystem and sell‑side ad technology, specifically Google Ad Manager (GAM). This includes knowledge of publisher monetisation strategies, yield management, and how to leverage publisher data for advertiser benefit.

• Future of AdTech Operations: A forward‑thinking perspective on the role of AI and automation. This includes initial experience with or a strong strategic understanding of ‘agentic’ workflows, where AI agents can drive operational efficiency, campaign management, and data analysis.

Our Benefits

We empower you to take responsibility right from the start and provide you with an environment for enormous growth potential. We consider you an important part of our success story – We grow with you, you grow with us!

What else you can expect:

• Competitive compensation

• Knowledge sharing & company events

• Personal development plan & leadership training

• Hybrid work model

• Choose your own devices

Do you identify with our DNA and want to gain more insights? We look forward to getting to know you! 🙂

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