Senior Director - Brand Experience

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Senior Director – Brand Experience

Location: Zurich

In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message and bring our products to the world. As we continue our own retail expansion, aiming to have 70+ On stores by the end of 2025, we are seeking a dynamic, structured, and process driven Senior Director of Brand Experience to lead our global team. This role will be instrumental in elevating our brand through compelling experiences. The ideal candidate will possess a passion for sports and lifestyle, a deep understanding of retail, events, and visual merchandising, and the ability to develop and execute strategies that inspire our communities through innovative physical experiences.

Your Mission

• Provide strong leadership to your team, fostering a culture of collaboration, coaching, mentoring, and professional development.
• Lead with a strategic and solution-oriented approach, resolving conflicts and promoting a positive and inclusive work environment.
• Develop and streamline processes to optimize the efficiency and effectiveness of our brand experience initiatives.
• Lead the continuous development of outstanding retail experiences, ensuring our stores blend iconic and timeless brand identity with disruptive spatial design and engaging activations.
• Drive regional and cross-functional alignment, ensuring a cohesive and consistent brand experience across all physical touchpoints.
• Demonstrate an understanding and appreciation of On\’s aesthetics, upholding our brand\’s visual language and standards.
• Stay up to date with industry trends, emerging technologies, and consumer behavior to continually innovate our strategies for all sub-functions within your team.
• Drive the next phase of On Events and optimize efficiency and collaboration between teams – in short, make ON Events world-class regardless of size to inspire our communities to move.

Your story

• Profound background in brand experience and retail, with a proven track record of developing and executing successful strategies and projects (project management experience).
• 8+ years in a leadership role – your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams.
• You possess a strong expertise in sports and premium businesses, with a keen understanding of how to elevate brand experiences in these areas.
• With your strategic mindset, you excel in creating environments that captivate visitors and drive engagement (experience creating brand experience strategies and executing them on a global scale EMEA/APAC/Americas).
• You have a keen eye for design and aesthetics, understanding how to align them with the On brand identity.
• Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partners across the global teams.
• You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation.
• Your knowledge of retail trends, consumer behavior, and emerging technologies enables you to stay ahead of the curve.

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