Senior Lead Copywriter, Apparel - medienjobs.ch

ph3In short /h3 pAt On, we believe in the power of storytelling. Whether it-s celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products - our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We-re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you-ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience. You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout. /p pThe Senior Lead Copy will report to the Head of Creative in the Creative Studio. /p h3Your Mission /h3 ul liPartner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small /li liConfidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends /li liDeliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines /li liUphold and evolve On-s distinctive voice, ensuring it remains fearless, unconventional, and authentic. Lead creative across our diverse sports categories to success, fostering a sense of bravery and dedication within your team. Ensure they are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects /li liManage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment /li liExemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events /li /ul h3Your story /h3 ul liA dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency /li liA passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations. /li liDeep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories /li liDeep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action /li liExperience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial resultsComfortable leading high-impact initiatives that significantly influence the business and brand trajectory. /li liYou know how to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems /li liYou have a deep love for, and experience in, culture, fashion, and performance sports /li /ul h3About the Team /h3 pOur team is responsible for bringing the brand-s stories to life. Whether it-s a campaign, a creative stunt, a documentary, or product shots, we make sure everything reflects On-s identity and connects with our audience. Think of us as the bridge between creative ideas and the final content people see worldwide. If you-re bursting with original ideas and have the drive and experience to see them realised, this is the team for you. /p /p #J-18808-Ljbffr