Overview
As Global Head of Brand Events, you will steer On’s global event ecosystem and craft scalable activation strategies. You’ll lead cross-market programs, shaping immersive formats and partnerships that connect millions of runners with the brand. You enable teams with tools, standards, and data-driven insights to continuously improve impact. This role blends entrepreneurship with strategic leadership to grow a vibrant On community through memorable experiences.
Verantwortungsbereiche
- Set global strategic vision for brand activations and events
- Develop immersive event formats aligned with global campaigns and GTM initiatives
- Identify and implement tools and technologies to elevate event experiences and scale
- Source, negotiate, and manage partnerships to drive event impact
- Promote and amplify brand activations across channels and markets
- Define global event brand standards and ensure consistent execution
- Analyze event performance and data to drive continuous improvement
- Enable markets to execute events in line with global brand guidelines
- Lead development of communication frameworks for pre-, during-, and post-event moments
- Grow global community and fan base through impactful activations
- Build, lead, and develop a high-performing global team of brand activation and event experts
Zentrale Anforderungen
- 10+ years of experience leading and delivering global events
- 7+ years managing and developing high-performing teams
- Experience in global sportswear, athletic, or performance brands with community-driven marketing
- Experience in a creative agency environment with a strong creative mindset
- Deep expertise across physical, digital, and hybrid event formats at global scale
- Strong leadership skills in highly matrixed, international organizations
- Entrepreneurial, proactive, and innovative mindset
- Excellent communicator with collaborative leadership style
- entrepreneurial mindset
- collaborative leadership
- solution-oriented
- experience with global event formats (physical, digital, hybrid)
- data-driven performance analysis
- tools and technologies for event management and activation
Global Director of Brand Events in Zürich Arbeitgeber: On
On ist ein hervorragender Arbeitgeber, der eine dynamische und unterstützende Arbeitsumgebung bietet, in der Mitarbeiter ganzheitlich wachsen können. Mit einem starken Fokus auf persönliche Entwicklung, Teamarbeit und innovativen Ansätzen fördert das Unternehmen sowohl körperliches als auch geistiges Wohlbefinden. Die Möglichkeit, in einem multikulturellen Team zu arbeiten und an globalen Initiativen teilzunehmen, macht diese Position besonders attraktiv für Fachkräfte, die nach einer sinnvollen und bereichernden Karriere suchen.
