Head of GTM Marketing (9-Month Maternity Cover) in Zürich

In Short
At On, we believe in the power of movement and bold ideas. Bringing our biggest product innovations, athlete stories, and brand campaigns to life around the world requires synchronization, strategic foresight, and seamless operational flow. Our Go-To-Market (GTM) team is at the epicenter of this journey—connecting brand vision with commercial reality.

In Short
At On, we believe in the power of movement and bold ideas. Bringing our biggest product innovations, athlete stories, and brand campaigns to life around the world requires synchronization, strategic foresight, and seamless operational flow. Our Go-To-Market (GTM) team is at the epicenter of this journey—connecting brand vision with commercial reality.
We are looking for an experienced, strategic leader to join us as Head of GTM Marketing for a 9-month maternity cover (January 1st – September 30th) based in Zurich. In this role, you will shape and optimize our global GTM Marketing model, establishing the governance frameworks, seasonal rhythms, and decision criteria that empower cross-functional teams to plan, align, and activate with impact. Translating brand, product, and commercial strategies into unified, consumer-centric roadmaps, you will ensure our global launches land consistently and seamlessly across DTCe, DTCr, and Wholesale (WHS) worldwide.
You thrive at the intersection of strategic vision and operational excellence. You anticipate dependencies before they become blockers, lead high-stakes cross-functional alignments with clarity and empathy, and champion consumer-first ways of working in a fast-paced, high-growth environment.
Your Mission

• GTM Architecture & Operating Model: Establish and refine the global GTM operating model, governance frameworks, decision criteria, and cross-functional prioritization models to align global teams around shared business and brand priorities.
• Operational Readiness & Risk Management: Own the unified source of truth for global GTM activities; proactively identify seasonal dependencies, mitigate risks, and resolve cross-functional roadblocks between global functions and regional hubs.
• Integrated Seasonal GTM Planning: Lead the end-to-end seasonal GTM Marketing planning cadence alongside Strategy and Brand Directors, translating complex product and brand strategies into synchronized, consumer-centric roadmaps.
• Global & Regional Alignment: Partner closely with regional marketing and commercial teams to translate global direction into impactful local execution, while integrating regional market insights back into global planning cycles.
• Cross-Channel Calendar Synchronization: Oversee the integrated seasonal GTM calendar, driving alignment and timing across DTC E-commerce, DTC Retail, and Wholesale channels.
• Budget Modeling & Resource Allocation: Steer marketing budget modeling across GTM priorities, ensuring strategic investments align directly with key product launches, seasonal moments, and long-term brand equity.
• Marketing Inventory Operations: Oversee marketing inventory and sample operations, ensuring streamlined allocation, tracking, and timely delivery of product for global campaigns, shoots, seeding, and events.
• Empowering Team Leadership: Lead, mentor, and coach the GTM Marketing team (spanning GTM Governance, Operational Readiness, and Inventory Management), fostering a collaborative, accountable, and high-trust environment aligned with the On Spirits.

Your Story

• Proven GTM Leadership: Extensive experience leading integrated go-to-market marketing, global brand planning, or commercial GTM operations within a high-growth global consumer brand, sportswear label, or omnichannel retailer.
• Complex Matrix Navigation: Exceptional ability to influence, build consensus, and drive strategic alignment across senior cross-functional leaders (Brand, Commercial, Merchandising, DTC, Wholesale, and Regional teams).
• Strategic Vision Meets Execution: A proven track record of designing operating models, governance cadences, and seasonal frameworks while maintaining hands-on oversight of operational delivery.
• Channel & Ecosystem Fluency: Deep understanding of omnichannel retail dynamics (DTC E-commerce, owned retail, and wholesale accounts) and how consumer journeys connect across physical and digital touchpoints.
• Data, Budgets & Prioritization: Strong analytical and budget modeling capabilities with the ability to balance commercial rigor with creative and brand ambitions.
• Agility & Problem Solving: High resilience, solution-oriented mindset, and comfort navigating ambiguity with clear decision-making in a fast-paced environment.
• People Leadership: Experience managing, mentoring, and empowering diverse teams with empathy, clear accountability, and trust.
• Language & Location: Professional fluency in English; based in or willing to work from our global headquarters in Zurich.

Meet The Team
The GTM Marketing team is the operational backbone and strategic connective tissue of On's global marketing ecosystem. We turn high-level brand ambition and innovative product concepts into clear, actionable, and synchronized global launch moments. Working at the intersection of Brand, Commercial, Digital, Retail, and Regional teams, we ensure every launch hits the market with maximum consumer impact and operational precision. If you love bringing order to complexity, driving strategic clarity, and empowering diverse teams to move as one, this is the team for you. #J-18808-Ljbffr