Digital Marketing Consultant - Remote

Our Newest Opportunity

AI-First Role: This is not a role where AI is a nice-to-have. You will be expected to use AI tools daily, build AI-powered workflows, own our generative engine visibility strategy, and continuously raise the bar on what a small team can deliver. If you are not already working this way, this is not the right fit.

About OneDigital

OneDigital is one of the nation’s fastest-growing insurance brokerage and financial services firms, serving thousands of employers across Employee Benefits, Property & Casualty, Retirement & Wealth Management, HR Consulting, and PEO. We are building our business around AI, transforming how we grow, serve clients, and develop our people.

The Opportunity

We are looking for a Digital Marketing Consultant who leads with AI and delivers with data. You will own digital acquisition performance across multiple channels, build AI-powered operating systems that multiply team output, and spearhead OneDigital’s generative engine optimization (GEO) strategy — ensuring that when buyers, employers, and advisors ask AI models for recommendations in our space, OneDigital is the answer.

What You’ll Do

Core Responsibilities

• Own and continuously optimize multi‑channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layer.
• Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times.
• Develop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities.
• Partner cross‑functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance.
• Identify and pilot net‑new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL.
• Run structured experimentation (A/B testing, channel mix shifts, AI-generated content variants) and translate results into clear recommendations for leadership.

AI-Specific Responsibilities (Mandatory)

• Design and deploy AI-powered content workflows — using LLMs to generate, test, and optimize campaign copy, landing pages, and thought leadership content at scale.
• Build and maintain AI-assisted QA systems for content accuracy, brand consistency, and SEO compliance — with human-in-the-loop review at key checkpoints.
• Leverage Bombora intent signals through SIGNAL to build AI-informed prospect targeting models; automate lead scoring and routing in partnership with sales operations.
• Develop automated reporting pipelines that reduce manual data pulls and free team capacity for higher-order strategic work.
• Integrate AI tools (ChatGPT, Claude, Gemini, Copilot, custom GPTs) into sprint workflows, creative briefing, keyword research, competitive analysis, and performance commentary.
• Pilot and evaluate emerging AI marketing tools on a quarterly basis; document what works and scale it across the team.
• Serve as an internal AI adoption champion — training colleagues on new tools, sharing results, and pushing the team’s collective capability forward.

Generative Engine Optimization & AI Model Visibility (Mandatory)

• Own and execute OneDigital’s Generative Engine Optimization (GEO) strategy — ensuring our brand, content, and expertise are cited, surfaced, and recommended by large language models across ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search platforms.
• Audit how OneDigital currently appears (or fails to appear) in AI model responses for high-value queries in our category — employee benefits, HR consulting, insurance brokerage, workforce AI — and build a systematic improvement plan.
• Develop and execute a content authority strategy designed to make OneDigital the most-cited, most-referenced, and most-recommended brand in our space across AI platforms, including the ‘State of the American Employer’ research series, executive thought leadership, and data-driven industry content.
• Build structured data, schema markup, and content architecture that makes OneDigital’s expertise machine-readable and model-friendly — including FAQ schema, how-to content, entity optimization, and authoritative source development.
• Establish a repeatable GEO testing and measurement framework — tracking OneDigital’s presence and position in AI-generated responses over time, with regular reporting to senior leadership.
• Partner with content, PR, and thought leadership teams to place OneDigital’s insights in the high-authority publications and platforms that AI models pull from most — trade press, research repositories, and industry databases.
• Monitor and respond to the evolving GEO landscape — including changes in how ChatGPT, Claude, Gemini, and Perplexity surface brand recommendations — and adjust strategy accordingly.
• Build OneDigital’s Wikipedia presence, third-party citation footprint, and digital knowledge graph so AI models have clean, consistent, authoritative data to draw from when referencing our brand.

What You Bring

Required

• 6+ years of digital marketing, growth, or acquisition experience with demonstrated P&L ownership or direct revenue accountability.
• Proven, hands‑on experience integrating AI tools into real marketing workflows — not experimentation, but execution.
• Direct experience with or deep understanding of Generative Engine Optimization (GEO), AI Search Optimization (AIO), or answer engine optimization.
• Fluency in GA4, Looker, Tableau, Power BI, or similar BI platforms; ability to move from raw data to executive-ready narrative.
• SEO strategy and organic search expertise at scale — including technical SEO, schema markup, entity optimization, and content authority building.
• Experience building financial models and growth roadmaps that tie marketing investment directly to business outcomes.
• Strong executive communication skills — you can make complexity simple and recommendations clear.

Strongly Preferred

• Working knowledge of LLMs and prompt engineering — you understand how models are trained and how to build content that earns model trust.
• Experience auditing brand presence in AI model outputs and developing strategies to improve citation frequency and accuracy.
• Familiarity with structured data, knowledge graph optimization, and entity SEO as it applies to AI model training and retrieval.
• Experience with intent data platforms (Bombora, 6sense, or similar) and AI-assisted lead generation.
• Familiarity with marketing automation platforms, Salesforce CRM, and workflow automation tools (Zapier, Make, or similar).
• Bachelor’s degree in Business, Marketing, or a related field.

Who You Are

You do not wait for a playbook — you write it. You understand that the rules of digital visibility are being rewritten right now, and you want to be the person who writes OneDigital’s chapter. You see AI not as a threat to good work but as the multiplier that lets you do more of it — and as the new front door through which buyers find the brands they trust.

On Human Judgment

AI handles the volume. You bring the wisdom. At OneDigital, AI tools are built to expand what people can do — not replace what people must decide. This role requires strong human judgment, ethical awareness, and the ability to know when to trust the model and when to override it.

What We Offer

• Comprehensive benefits package including medical, dental, vision, 401(k) with match, and life insurance.
• Generous PTO, flexible work arrangements, and a remote-friendly culture.
• Full access to OneDigital’s AI platform stack: SIGNAL, Impact Studio, Centro, and AI Coworker programs.
• Dedicated budget and time for AI tool exploration, GEO research, and professional development.
• A seat at the table on high-visibility, enterprise-wide growth and AI transformation initiatives.
• A company culture grounded in servant leadership, continuous learning, and doing right by people.

Equal Employment Opportunity

OneDigital is an equal opportunity employer. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. We provide equal employment opportunities to all employees and applicants for employment regardless of veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age, pregnancy, national origin, citizenship, disability, genetic information, or any other category protected by federal, state or local law.

Hiring Practices and AI Use

OneDigital utilizes advanced AI technologies to enhance our recruitment process, including filtering candidates based on qualifications. AI does not replace human decision-making. If you have concerns about our use of AI, you may opt out where laws allow.

Contact

To learn more, visit www.onedigital.com/careers.

Thank you for your interest in joining the OneDigital team.