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- Aufgaben: Manage online marketing campaigns, optimize websites, and analyze performance metrics.
- Arbeitgeber: Join OneVision, a dynamic B2B company known for its innovative marketing strategies.
- Mitarbeitervorteile: Enjoy a flexible work environment with a supportive team and opportunities for professional growth.
- Warum dieser Job: Be part of a creative team that values data-driven decisions and fosters a collaborative culture.
- Gewünschte Qualifikationen: Must have a background in online marketing, SEO/SEA, and experience with CMS and email tools.
- Andere Informationen: Fluency in German and English is required; experience with Adobe Creative Cloud is a plus.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
You have experience in online marketing for B2B companies and a passion for planning and implementing campaigns? You like to work based on data to make success measurable? Are topics such as websites, SEO and SEA part of your daily work? Then we look forward to welcoming you to our marketing team in our Regensburg office as Online Marketing Manager (m/f/x)!
Responsibilities
- Updating, monitoring and further development of the OneVision website, customer portal and intranet
– Embedding content, images and videos
– Administration and monitoring of analytic tools to gain valuable insights
– Regular alignment with external web agency for the continuous optimization of channels - Maintenance and optimization of search engine marketing
– Keyword research to improve organic search results
– On-page and off-page optimization (e.g. meta tags, headings, alt texts)
– Planning, creation and optimization of Google Ads campaigns
– Analysis and reporting of campaign performance using tools such as Google Ads and Google Analytics - Creation and implementation of email marketing campaigns
– Analysis of campaign performance (e.g. open, click and conversion rates) and derivation of data-driven measures for optimization
– Maintenance and segmentation of email distribution lists for targeted communication
What You Bring Along
- Completed marketing studies with a focus on online marketing/SEO/SEA or comparable qualification
- Experience in working with common CMS (Wordpress, Typo 3, etc.) and email marketing tools such as MailChimp
- Profound knowledge and experience in the field of SEM, including common tools
- Skills with Adobe Creative Cloud tools an advantage
- Responsible, flexible and reliable way of working with a hands-on mentality
- Experience with the management of social media channels within a B2B context
- Fluent in written and spoken German and English
- Profound knowledge with Microsoft Office tools like Word, PowerPoint
A pleasant working atmosphere with short communication and decision-making channels. An open-minded and motivated team with professional and helpful colleagues.
Want to know more about what makes OneVision tick?
Always one step ahead with OneVision. International. Competent. Proven.
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Online Marketing Manager (m/f/x) Arbeitgeber: OneVision Software AG
Kontaktperson:
OneVision Software AG HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Online Marketing Manager (m/f/x)
✨Tip Number 1
Nutze dein Netzwerk! Sprich mit ehemaligen Kollegen oder Kontakten aus der Branche, die bereits im Online Marketing tätig sind. Sie können dir wertvolle Einblicke geben und möglicherweise sogar Empfehlungen aussprechen.
✨Tip Number 2
Bleibe auf dem neuesten Stand der Trends im Online Marketing. Verfolge relevante Blogs, Podcasts und Webinare, um dein Wissen über SEO, SEA und E-Mail-Marketing zu vertiefen. Das zeigt dein Engagement und deine Leidenschaft für das Fachgebiet.
✨Tip Number 3
Bereite dich darauf vor, konkrete Beispiele deiner bisherigen Erfolge im Online Marketing zu teilen. Überlege dir, wie du Daten genutzt hast, um Kampagnen zu optimieren und messbare Ergebnisse zu erzielen. Das wird dir helfen, dich von anderen Bewerbern abzuheben.
✨Tip Number 4
Zeige deine Kreativität! Überlege dir innovative Ideen für zukünftige Kampagnen, die du in einem Gespräch präsentieren kannst. Dies wird nicht nur dein Fachwissen unter Beweis stellen, sondern auch deine Fähigkeit, strategisch zu denken.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Online Marketing Manager (m/f/x)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience in online marketing, especially in B2B contexts. Include specific examples of campaigns you've planned and implemented, as well as any relevant metrics that demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for online marketing and how your skills align with the responsibilities listed in the job description. Mention your familiarity with SEO, SEA, and analytics tools, and how you can contribute to the OneVision team.
Showcase Relevant Skills: Emphasize your experience with CMS platforms like WordPress and email marketing tools such as MailChimp. If you have skills in Adobe Creative Cloud, be sure to mention them as they are considered an advantage.
Highlight Language Proficiency: Since fluency in both German and English is required, make sure to clearly state your language skills in your application. This will demonstrate your ability to communicate effectively within the team and with clients.
Wie du dich auf ein Vorstellungsgespräch bei OneVision Software AG vorbereitest
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in online marketing specifically for B2B companies. Share examples of successful campaigns you've planned and implemented, focusing on how they were data-driven.
✨Demonstrate Your Technical Skills
Be prepared to discuss your proficiency with common CMS platforms like WordPress and Typo 3, as well as email marketing tools such as MailChimp. Mention any specific projects where you utilized these tools effectively.
✨Discuss SEO and SEM Strategies
Since the role involves a lot of SEO and SEM work, be ready to talk about your approach to keyword research, on-page and off-page optimization, and how you've used Google Ads and Analytics to measure campaign performance.
✨Emphasize Team Collaboration
The job requires regular alignment with external web agencies and collaboration within a team. Share experiences that demonstrate your ability to work well with others and how you contribute to a positive working atmosphere.
