Demand Generation Lead all genders B2B SaaS for KMU - mika in Berlin

There are millions of small and medium businesses in Germany, and each one loses time and money to the same unavoidable work: bookkeeping, VAT returns, annual accounts.

It has to be done, nobody enjoys it, and it costs more than it should.

mika takes that work off them.

Compliance is not optional, which is why we think of what we build as infrastructure rather than as a product, and why the goal is to lower the cost of doing business in Germany.

We grew from 100 to over 700 customers in eight months with a small team, and that is the reason this role is as wide as it is: an entire area to own, more to build than hands to build it, and room that grows with you.

English internally, international team, German market.

the market you would be marketing into

Until now a business owner in Germany believed they needed a tax advisor for their tax compliance.

We built a second path.

A tax advisor was simply a given, so most people are not out looking for something like us, and when they hear an alternative exists the reaction is usually positive surprise.

Choosing one is also a big decision: several steps and several touchpoints before anyone moves.

One ad and one landing page do not close it.

Tasks

Pipeline is your number, and it is the number the whole plan scales with.

Today most of our customers arrive through paid channels.

What has not existed so far is a single owner for the question of which campaign we run, on what topic, with what priority.

That is yours from day one.

This is an end-to-end role.

You own the whole path from a stranger to a customer, not only the part that carries an ad budget.

Most conversions on that path are not sales: a newsletter signup, a guide download, a webinar registration, a reply.

Somebody has to see those as one system, know which step is leaking, and be equally comfortable fixing a bid strategy and rewriting a nurture sequence.

On budget.

You run a six-figure monthly media budget from the start, and if the results hold there is effectively no ceiling: you get as much as you can deploy at a payback we are happy with.

That is the deal, and it cuts both ways.

• Own campaign initiation and prioritisation: what we run, when, on what topic. That is the part nobody currently does.
• Run paid acquisition hands-on across Paid Search and Paid Social
• Own the whole conversion path, including the steps that produce no revenue on the day
• Own the unit economics and build the model yourself: cost per qualified conversation, blended CAC, payback, cohort contribution
• Reach people before they are searching.

A growing share of our market is people founding a company or thinking about it, who are not yet looking for an accounting provider at all.

• Give sales lead quality, not just lead volume, and take their feedback on which sources actually close
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