OpenText - The Information Company
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way through Information Management. OpenText, founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset, information. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies.
For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com.
The Role As a Senior Marketing Specialist, you will be responsible for driving customer engagement, demand generation, pipeline creation and regional marketing execution across Switzerland and the Alps region. Working closely with Sales leadership, you will plan, coordinate and deliver marketing activities that support pipeline growth and strengthen customer relationships within the region.
This is a highly execution-focused role, with a strong emphasis on customer events, executive roundtables, partner activities, third‑party conferences, webinars and local marketing programs. You will own activities from planning through execution, ensuring exceptional attendee experiences while delivering measurable business outcomes. You will work closely with teams across Global Campaigns, Product Marketing, Account Development, Direct Sales, Solutions Consultants, Channels and Alliances to ensure activities are aligned to regional priorities and pipeline objectives.
You Are Great At
Executing high‑quality marketing programs, events and customer engagement activities from concept through delivery
Managing multiple projects and stakeholders simultaneously while maintaining strong attention to detail
Working closely with Sales teams to identify opportunities, support account activity and drive pipeline generation
Planning and delivering customer events, executive briefings, webinars, partner events and third‑party conferences
Coordinating cross‑functional teams to ensure successful execution of campaigns and marketing activities
Building strong relationships with Sales, Partners, Product Marketing and other business stakeholders
Managing marketing budgets and external vendors effectively
Analyzing campaign and event performance to optimize future activities
Leveraging global marketing programs and adapting them to local market requirements
Ensuring every marketing activity is aligned to commercial objectives and delivers measurable outcomes
What It Takes
Bachelor's degree or equivalent experience
5+ years of experience in B2B marketing, field marketing, event marketing, campaign marketing or partner marketing
Strong experience planning and executing customer events, executive events, partner events, webinars and industry conferences
Experience working closely with Sales teams in a highly collaborative environment
Understanding of demand generation and how marketing activities contribute to pipeline and revenue
Experience operating within enterprise software, SaaS, technology or IT services environments
Strong organizational and project management skills with the ability to manage multiple priorities
Experience working with marketing automation and CRM platforms such as Salesforce, Eloqua, Marketo or similar tools
Comfortable working independently while coordinating with regional and global stakeholders
Strong communication and stakeholder management skills
Proficiency in Microsoft Office applications including PowerPoint and Excel
Exposure to AI tools and their application within marketing activities
Preferred Experience
Enterprise software or technology industry experience
Experience working with partner‑led marketing programs
Exposure to field marketing and regional campaign execution
Experience supporting account‑based marketing initiatives
Experience working within matrix organizations
Diversity & Inclusion OpenText is an Equal Opportunity Employer. We hire the best talent regardless of race, religious creed, colour, national origin, ancestry, physical disability, mental condition, marital status, sex, age, veteran status or sexual orientation. If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com.
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OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way through Information Management. OpenText, founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset, information. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies.
For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com.
The Role As a Senior Marketing Specialist, you will be responsible for driving customer engagement, demand generation, pipeline creation and regional marketing execution across Switzerland and the Alps region. Working closely with Sales leadership, you will plan, coordinate and deliver marketing activities that support pipeline growth and strengthen customer relationships within the region.
This is a highly execution-focused role, with a strong emphasis on customer events, executive roundtables, partner activities, third‑party conferences, webinars and local marketing programs. You will own activities from planning through execution, ensuring exceptional attendee experiences while delivering measurable business outcomes. You will work closely with teams across Global Campaigns, Product Marketing, Account Development, Direct Sales, Solutions Consultants, Channels and Alliances to ensure activities are aligned to regional priorities and pipeline objectives.
You Are Great At
Executing high‑quality marketing programs, events and customer engagement activities from concept through delivery
Managing multiple projects and stakeholders simultaneously while maintaining strong attention to detail
Working closely with Sales teams to identify opportunities, support account activity and drive pipeline generation
Planning and delivering customer events, executive briefings, webinars, partner events and third‑party conferences
Coordinating cross‑functional teams to ensure successful execution of campaigns and marketing activities
Building strong relationships with Sales, Partners, Product Marketing and other business stakeholders
Managing marketing budgets and external vendors effectively
Analyzing campaign and event performance to optimize future activities
Leveraging global marketing programs and adapting them to local market requirements
Ensuring every marketing activity is aligned to commercial objectives and delivers measurable outcomes
What It Takes
Bachelor's degree or equivalent experience
5+ years of experience in B2B marketing, field marketing, event marketing, campaign marketing or partner marketing
Strong experience planning and executing customer events, executive events, partner events, webinars and industry conferences
Experience working closely with Sales teams in a highly collaborative environment
Understanding of demand generation and how marketing activities contribute to pipeline and revenue
Experience operating within enterprise software, SaaS, technology or IT services environments
Strong organizational and project management skills with the ability to manage multiple priorities
Experience working with marketing automation and CRM platforms such as Salesforce, Eloqua, Marketo or similar tools
Comfortable working independently while coordinating with regional and global stakeholders
Strong communication and stakeholder management skills
Proficiency in Microsoft Office applications including PowerPoint and Excel
Exposure to AI tools and their application within marketing activities
Preferred Experience
Enterprise software or technology industry experience
Experience working with partner‑led marketing programs
Exposure to field marketing and regional campaign execution
Experience supporting account‑based marketing initiatives
Experience working within matrix organizations
Diversity & Inclusion OpenText is an Equal Opportunity Employer. We hire the best talent regardless of race, religious creed, colour, national origin, ancestry, physical disability, mental condition, marital status, sex, age, veteran status or sexual orientation. If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com.
#J-18808-Ljbffr
Event/Field Marketing Executive Arbeitgeber: opentext
OpenText ist ein hervorragender Arbeitgeber, der Innovation und Zusammenarbeit in den Mittelpunkt seiner Unternehmenskultur stellt. Als Strategic Solution Sales Executive haben Sie die Möglichkeit, mit führenden Unternehmen zusammenzuarbeiten und an bedeutenden Projekten zur digitalen Transformation mitzuwirken. Wir bieten Ihnen nicht nur ein dynamisches Arbeitsumfeld, sondern auch zahlreiche Möglichkeiten zur beruflichen Weiterentwicklung und ein starkes Netzwerk von Fachleuten, das Ihre Karriere vorantreibt.
