Senior Sales Manager | New Business, DACH | Grow complex solution sales in renewable energy in Hamburg

Are you at your best when the opportunity is yours to create, the sales cycle is complex, and winning a new customer takes persistence, judgment, and a strong value case?

Opoura is growing its software business within renewables across Europe.

As renewable energy portfolios become larger, more complex, and increasingly data-driven, the need for software that helps owners and operators monitor, control, and optimize their assets continues to grow.

With an established marked position , and we are looking for an experienced new business sales professional to turn that foundation into more new customers and commercial growth, with the DACH regionas primary market.

You will sell mission-critical software that sits at the heart of renewable energy operations, helping customers monitor, control, and optimize the performance of their assets across a wide range of renewable energy technologies, such as wind farms, solar plants, and battery systems.

You do not need to come from renewable energy. - What matters most is that you know how to open doors, create qualified opportunities, sell complex solutions on value, and keep long sales cycles moving toward a decision.

Your role

You will be based out of one of our German offices in Hamburg or Hannover and report to Jacob Stammer Larsen, VP Sales Europe, who is based in Denmark.

You will be part of Jacob’s European sales team, with 7-8 colleagues across Germany, Poland, and Denmark, and part of Opoura’s wider commercial organization across Europe and the US.

In other words, you will have your own market to win, but you will not be doing it alone.

The team works closely across borders, sharing opportunities, market insights, and commercial experience along the way.

This is a genuine new business role.

Your focus is to build on Opoura’s established market presence and win new customers, primarily in Germany and the wider DACH region.

You will have significant ownership of where to focus, which accounts to prioritize, and how to progress the opportunities with the strongest commercial potential.

You own the sale, but you do not have to be the technical expert in the room.

Our sales processes bring together commercial, operational, and technical stakeholders, and you will work closely with colleagues in Solution Engineering, Technology, Marketing, and Customer Onboarding.

Your job is to understand enough of the customer challenge and our solution to create a strong value case and bring the right expertise into the conversation at the right time.

DACH is the core focus of the role. Where there is a strong commercial fit, relevant opportunities may also extend beyond the region.

• Your main responsibilities
• Drive new customer acquisition and order intake for Opoura’s SCADA software and relevant control solutions, with DACH as your primary market.
• Identify the accounts and market segments with the strongest commercial potential and turn them into a healthy pipeline of qualified opportunities.
• Own the full sales cycle from prospecting and qualification through value positioning, proposal, negotiation, and signed agreement.
• Shape a clear winning strategy for key opportunities and mobilize the right commercial and technical colleagues to strengthen the case.
• Manage your pipeline with discipline, using CRM data, conversion, close dates, and market insight to prioritize your effort and provide reliable forecasts.
• To be successful in this position, you
• Get energy from opening doors, creating opportunities, and winning new customers. You are comfortable being measured on commercial results.
• Sell consultatively, uncover the business drivers behind a customer need, and are comfortable challenging customer thinking constructively rather than leading with product features.
• Can learn a complex product environment and translate technical capabilities into clear customer and commercial value.

You are curious enough to understand the customer’s operational challenges without needing to be the technical expert in the room.

• Use data and commercial judgment to decide where your time is best spent and when an opportunity deserves more investment or should be deprioritized.
• Navigate long sales cycles and multiple decision-makers with persistence, structure, and a clear sense of what will move the customer toward a decision.
• Negotiate confidently and maintain momentum through objections, changing priorities, and commercial trade-offs.
• Your background

You have a strong track record in complex B2B new business sales and know what it takes to create opportunities rather than wait for them.

Your experience may come from software, industrial technology, automation, energy technology, or another technical B2B environment.

Renewable energy knowledge is useful, but your ability to understand complex solutions, customer needs, and commercial value comes first.

We imagine that you bring

• A well-rounded B2B sales toolbox, typically built through 7+ years in complex software, technology, or technical solution sales, or a comparable commercial track record.
• Proven success acquiring new customers, building your own pipeline, and taking opportunities from first contact to signed agreement.
• Experience selling into the DACH market and confidence engaging German customers at both commercial and technical levels.
• Experience with consultative and value-based sales involving multiple stakeholders and longer decision cycles.
• A disciplined approach to CRM, pipeline management, forecasting, and using sales data to drive action.
• Fluent German and full professional proficiency in English.
• Experience from renewable energy, energy software, power systems, industrial automation, SCADA, or control systems is an advantage, but not a requirement.

A relevant educational background in business, engineering, technology, or a related field can be useful, but demonstrated commercial results matter more than a specific degree.

What we offer

• A genuine new business mandate where winning new customers is the core of the role.
• An established position in DACH to build from, combined with real influence on where and how you pursue growth.
• Proven software and control solutions backed by strong technical expertise, so you can focus on creating the right commercial case rather than selling alone.
• Clear commercial targets and a role where your individual results are visible in the growth of the business.
• Close collaboration with VP Sales Europe, sales colleagues in Germany, and commercial and technical teams across Europe and the US.
• Complex sales where curiosity, judgment, persistence, and the ability to win matter.

Opoura is a Danish renewable energy technology company with 20 years of experience in the industry and teams across Europe and the US.

We develop software, SCADA, control, and OT solutions that help energy companies manage and optimize wind, solar, and battery assets.

Our solutions give renewable energy operators better access to their operational data and bring monitoring and control across different assets and technologies together.

Commercial and technical expertise therefore work closely together when we solve customer challenges.

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