Marketing Lead (B2B / Go-to-Market)

Marketing Lead (B2B / Go-to-Market)

Vollzeit Vor Ort
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Company Description Otavo.ai is a global AI-powered platform focused on senior-level recruitment for roles ranging from $50K USD to $2M+ in compensation. Founded by serial entrepreneur Mahak Garg, a Stanford MBA and Forbes Under 30 honoree, the company builds on her experience scaling previous ventures and raising significant global venture capital. Otavo.ai currently partners with 30+ fast-growing companies worldwide to support their senior talent hiring needs. The platform maintains a curated network of 10,000+ high-performing candidates with 5–20 years of experience, including alumni from leading global business schools and professionals in senior roles across product, marketing, strategy, and more. For each opening, Otavo.ai shares a small number of pre-vetted, high-quality candidates, helping employers avoid long lists of weak matches and streamline decision-making.

Role Description Otavo.ai is looking to hire for one of it's clients for the role of:

Location: Mils, Austria

Languages Required: English and German

Compensation The minimum salary under the Austrian collective agreement for the metal trades is €3,654.05 gross per month (full-time). We are willing to pay more depending on qualifications and experience.

Your role In short: You will define how the world sees:

We are looking for a marketing and communications expert who wants to build a brand from the ground up. You will take the lead in developing the full marketing and communications strategy of a breakthrough deep-tech scale-up, shaping how it is positioned, understood, and recognized by customers, partners, media, investors, and the public.

You will own external communication across brand, content, PR, events, and communication materials.

Working directly with the core team, you will turn a highly technical innovation into a clear, powerful, and globally recognizable story.

This role is central next growth phase: as our technology moves from pilot to serial product, media visibility and communication becomes a strategic growth driver.

Team up with Sales to build and position bold, unconventional projects and campaigns- from account-based marketing to creative formats for hard-to-access decision-makers

Develop market- and stakeholder-specific positioning, messaging, and value propositions

Plan and activate presence at trade fairs, conferences, demo days, and roundtables

Create sales enablement assets: pitch decks, one-pagers, case studies, reference stories

Own and develop the brand, story and visual identity as we scale internationally

Drive content across LinkedIn, website, newsletters, and other channels

Lead PR, media communication, and strategic announcements

Track reach, leads, and contribution to commercial opportunities

Your profile

2-5 years of experience in B2B marketing, ideally in a start-up, scale-up, or agency environment, with ownership of your own projects

Strong commercial instinct and a natural drive to work closely with Sales

Hands-on mindset: comfortable creating high-quality materials yourself and driving projects from idea to execution

Analytical mindset and appetite for experimentation

Track record of out-of-the-box thinking and unconventional marketing approaches - we like people with a slightly crazy mindset

Professional fluency in German and English, willingness to travel

Bonus

Experience with Adobe InDesign, Photoshop, Illustrator, Figma, or comparable design tools

Previous experience in a marketing agency, communications agency, or brand consultancy

Why us?

A rare opportunity to join one of Europe’s most ambitious greentech start-ups at a decisive growth stage, with the ambition to become a future unicorn

The opportunity to build the full marketing and communications strategy of a fast-growing deep-tech company from the ground up

A strategic role with real ownership, direct responsibility, and visible impact on how it is perceived by customers,

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Kontaktdaten:

Otavo.ai Recruiting-Team