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- Aufgaben: Join our eCommerce team to manage digital campaigns and optimize SEO strategies.
- Arbeitgeber: VF Corporation is a global leader in apparel, known for iconic brands like Napapijri.
- Mitarbeitervorteile: Enjoy a supportive culture, gym access, 50% discount on VF brands, and wellness initiatives.
- Warum dieser Job: Be part of a dynamic team driving sustainable fashion and enhancing your digital marketing skills.
- Gewünschte Qualifikationen: 2+ years in digital marketing, strong analytical skills, and experience with major platforms required.
- Andere Informationen: Work in an inclusive environment that values diversity and personal growth.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Date posted: 07/11/2024
Company: VF Corporation
Job Type: Full-Time
Napapijiri is looking for an exceptional Coordinator, Paid Media & SEO to join our eCommerce team based in Stabio, Switzerland.
For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature’s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. As a premium outdoor lifestyle brand, we provide an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.
Let’s Talk about the Role
Napapijri is looking for a Paid Media & SEO Coordinator with a strong analytical mindset and a hands-on Paid Media background to join our DTC team based in Stabio, Switzerland.
The candidate will be responsible for digital campaigns planning, optimization and analysis across various digital platforms and Organic Traffic optimization, helping to drive growth and efficiencies across all digital touchpoints.
How You Will Make a Difference
- Execute the paid media strategy, managing PPC, Paid Social and Affiliates.
- Manage day-to-day operational needs for paid media campaigns together with our partner agency with a hands-on operational approach.
- Manage the media budget and ensure spend optimization.
- Report on campaign activity to provide actionable, data-driven insights, ensuring accurate spend and monitoring/improving campaign performance across all relevant KPIs.
- Track and analyse SEM and SEO activity to identify trends and insights across search campaigns to discover areas for campaign growth or improvement and increase cross-channel efficiency.
- Collaborate and align with the eCommerce team on commercial targets to be reached through media optimization.
- Work closely with the eCommerce team on Conversion Rate Optimization strategies and key product strategies.
- Support Brands marketing team for full funnel campaign activations.
- Enhance and nurture the Affiliate network.
- Understand and analyse KPIs by channel and country.
Skills for Success
- Analytical and strategic skills, enjoys multitasking and is focused on final objectives and results.
- A previous experience in retail and Fashion is highly recommended, ideally with an agency and/or Ecommerce background.
- At least 2 years of International experience in managing digital marketing campaigns.
- Excellent communication and writing skills in English.
- Hands-on professional knowledge of all main Digital Marketing platforms (Google Ads, Business Manager, DV360, Affiliation).
- Proficient with web analytics tools such as Google Analytics.
- Able to manage agencies and interact with multiple stakeholders.
- Results-oriented, with strong quantitative and qualitative analytical skills.
- Experience of working in a fast-moving environment with competing deadlines and priorities is essential.
- Highly organised with exceptional attention to detail and proven experience of working with digital channels.
- Ability to create and present effective and accurate reports and presentations.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
- A supportive feedback-based culture where respect and integrity guide us in what we do.
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization.
- On-site gym offering health and well-being initiatives.
- A discount card with 50% on all VF brands.
- Break out areas offering complimentary hot drinks.
About VF
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team, then we would like to hear from you!
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Coordinator, Paid Media & SEO (Napapijri) at VF Corporation Arbeitgeber: Outdoor Industry Compass
Kontaktperson:
Outdoor Industry Compass HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Coordinator, Paid Media & SEO (Napapijri) at VF Corporation
✨Tip Number 1
Familiarize yourself with the latest trends in paid media and SEO, especially within the fashion and retail sectors. This knowledge will help you speak confidently about industry standards and innovations during your interactions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign performance in previous roles. Be ready to discuss specific KPIs you've improved and the strategies you implemented to achieve those results.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in eCommerce. Engaging with others in the field can provide insights and potentially valuable connections that may benefit your application.
✨Tip Number 4
Prepare to discuss your experience with various digital marketing platforms, such as Google Ads and Google Analytics. Being able to articulate your hands-on experience with these tools will demonstrate your readiness for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Coordinator, Paid Media & SEO (Napapijri) at VF Corporation
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure to customize your CV to highlight your experience in digital marketing, particularly in paid media and SEO. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical mindset and hands-on experience with digital campaigns. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Relevant Skills: In your application, emphasize your proficiency with digital marketing platforms like Google Ads and your experience with web analytics tools. Highlight any relevant international experience and your ability to manage multiple stakeholders.
Proofread Your Application: Before submitting, carefully proofread your application for any grammatical or spelling errors. A polished application reflects your attention to detail, which is crucial for the role.
Wie du dich auf ein Vorstellungsgespräch bei Outdoor Industry Compass vorbereitest
✨Show Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss specific examples of how you've used data to drive decisions in past campaigns. Highlight your experience with web analytics tools like Google Analytics.
✨Demonstrate Your Hands-On Experience
The job emphasizes a hands-on approach to managing paid media campaigns. Be ready to share detailed accounts of your previous roles where you directly managed PPC, Paid Social, or Affiliate campaigns.
✨Align with Company Values
Napapijri values sustainability and an eco-conscious approach. Make sure to express your understanding of these values and how they resonate with your personal and professional ethos.
✨Prepare for Collaboration Questions
Collaboration with the eCommerce team is crucial for this role. Think of examples where you've successfully worked with cross-functional teams to achieve common goals, especially in fast-paced environments.
