Head of B2B Marketing & Product Marketing (f/m/d)

Head of B2B Marketing & Product Marketing (f/m/d)

Full-time

What makes Outdooractive unique worldwide

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive

As Head of B2B Marketing & Product Marketing, you will lead the development of our B2B marketing activities, bringing together product marketing, go-to-market strategies, demand generation, and sales enablement into an integrated commercial approach.

You will translate complex products, platform features, data, and AI-related topics into clear customer benefits and compelling stories. Working closely with Sales, Customer Success, Product, and Digital Sales, you will ensure that marketing makes a measurable contribution to sales pipeline and revenue growth.

• You develop and own our B2B marketing strategy across relevant business types and customer segments
• You develop positioning,value propositions, and messaging frameworks for our products and solutions
• You leadgo-to-market planning for new products, features, and offerings in close collaboration with Product and Sales
• You build demand generation programs through campaigns, content, webinars, events, and digital customer journeys
• You develop a scalablesales enablement system including sales decks, one-pagers, battlecards, case studies, and other sales-related assets
• You systematically strengthen customer proof through references, testimonials, use cases, and best practices
• You manage relevant funnel KPIs, from leads and opportunities to measurable pipeline contribution and revenue impact
• You support ourwebshop and Digital Sales through messaging, content, campaigns, and demand generation initiatives
• You develop scalable B2B marketing programs that can be adapted and activated across international markets
• You prioritize budgets and resources while leading and developing the B2B marketing function
• You ensure close alignment and collaboration between Marketing, Sales, Customer Success, and Product

How you can convince us of your qualities

• Several years of experience in B2B marketing, product marketing, or demand generation, ideally in a SaaS, software, platform, or technology environment
• Proven experience inpositioning, value propositions, go-to-market strategies, and sales enablement
• Experience in demand generation and managing marketing performance based on pipeline and revenue KPIs
• Strong understanding of complex digital products and the ability to translate technical complexity into clear customer benefits
• Experience working closely with Sales and Product teams
• Experience with CRM, marketing automation, lead management, and analytics
• Leadership experience and a passion for developing people, teams, and organizational structures
• Strong strategic thinking combined with a hands-on mentality
• Industry knowledge in tourism, destinations, outdoor activities, or hospitality is a plus, but not a requirement
• Excellent German and English communication skills

What we offer you

• Pro Plus Version of the Outdooractive App - Free for All EmployeesAccess the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
• First Aid CoursesBe well-prepared and safe for all your outdoor activities.
• Flexible Working HoursWork in a way that fits best with your life.
• Company Pension SchemeWe secure your future – with an attractive company pension plan.
• Support in Difficult TimesIn challenging times, we stand by you with support and assistance.
• SustainabilityWe are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
• Catering & EnergyFresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
• Environmentally Friendly Mobility & FitnessWhether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
• Corporate Benefits & DRV Travel Industry CardEnjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
• Team Events & TraditionsExperience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.
• GiftsWe celebrate you and your successes – with special surprises and gifts.
• Family, Values & FutureBecome part of a family-run company that lives innovation, sustainability, and a clear vision for the future.

About us

At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.

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