Corporate and Brand Communications Specialist (m/f/d) | Fixed-term until 31.03.2028 | Parental Leave Cover in Wiesbaden

Are you looking for a new opportunity that offers meaningful work with true purpose? We would love to welcome you to our multinational team!

Your growth is our growth. We invest in your future by enhancing your skills and abilities through training opportunities and interesting challenges.

At Panasonic, we believe in the power of collaboration - only together can we continue to expand our innovative edge and exceed our customers’ expectations. We are a powerful brand with a rich company culture, based on our 7 principles. It's not just about what we do, but how we do it. To fulfil our social responsibilities, we will continue to do what we have done for over 100 years - to enrich people’s lives at home and at work, and move society forward.

WHAT YOU WILL BE DOING

Join Panasonic Europe’s Corporate & Brand Communications team to support a broad range of communications across the region. In this parental leave cover role, you’ll develop corporate content, support brand management activities and work with internal stakeholders across our B2B and B2C businesses. You’ll drive growth and manage Panasonic Europe’s LinkedIn channel, while coordinating with European and international colleagues to deliver clear, consistent messaging for internal and external communication channels, adapting content for different audiences.

• Plan and manage Panasonic Europe’s LinkedIn channel, including the editorial calendar, strong copy texting, graphical work (e.g. in Canva or other graphics tools), hands‑on video recordings and post‑production (Adobe), approval management, publishing and performance review.
  
  
  
  • Adapt and localise corporate messages and materials for European audiences, keeping content accurate and consistent with Panasonic’s brand

  
  

  • Help ensure the Panasonic brand is used correctly and consistently across the region, supporting website and social media governance, raising awareness of brand guidelines, contributing to brand training and advising colleagues on the use of the brand

  
  

  • Liaise confidently with stakeholders across our B2B and B2C businesses, including senior colleagues, to gather information, manage feedback and deliver content to deadline

  
  

  
  




• Identify stories across our European businesses and create clear corporate and brand content for different audiences and channels




• Support our B2B and B2C businesses, developing and creating communication materials for them using your broad Corporate Communications expertise. You will work closely with their communication teams and agencies, particularly in terms of Public relations, website and Social Media, and will use AI tools where appropriate and in line with company guidance




• Support European and global brand governance & brand management as well as Corporate brand evaluation initiatives and internal communications activities. For example, a Brand Experience Event for communications and marketing leaders across our European businesses, with planning and practical coordination, content creation, communications




• Build your AI knowledge into our communication initiatives to not only enhance efficiency, but also to develop working processes further or to rethink them

WHAT WE ARE LOOKING FOR

• Solid experience in corporate and brand communications, including creating content for digital and non‑digital channels and experience working with video & graphic editing tools




• A good level of experience in Public Relations, with a good understanding of storytelling and the development of media pitches.A good editor network - especially among general interest, news and business media - is a bonus




• Good understanding of brand guidelines and how to apply them consistently across different types of media and markets




• Excellent written and spoken English, with the judgement to turn complex input into clear, engaging copy

WHAT WE OFFER

• A challenging strategic role where you can actively contribute to the company’s success and take on responsibility




• International work environment




• Mobile working option




• Transportation allowance, special discounts on Panasonic products

ABOUT US

Panasonic is one of the largest and leading electronic product manufacturers in the world. The depth and variety of our research capabilities, manufacturing expertise, high quality and sophisticated products have remained strong since 1918. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realize ideal lifestyles and societies solving social issues globally. Learn more about Sustainability at Panasonic.

The satisfaction of our employees is very important to us. Therefore, we pay attention to a positive corporate culture in the sense of our corporate philosophy.

Please find here more information about Panasonic as an employer.

DIVERSITY, EQUITY AND INCLUSION

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business.

Panasonic is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, and disability, or any other characteristics.

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