Marketing Coordinator

We are a hybrid, remote-office company dedicated to growing our talent anywhere!

We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Louisville, KY, Troy, MI, Franklin, TN, Easton, PA.

At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™.

We are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all.

We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products.

We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success.

We celebrate, and embrace, our team members through our

HUMBLE HUNGRY SMART approach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.

About the Role

The Marketing Operations Coordinator is a key member of the marketing team responsible for orchestrating the operational and content workflows that power our campaigns.

You will help execute and optimize campaigns across channels (email, web, events, and social), coordinate marketing project management to ensure timely content publishing and asset delivery, and support the systems that make marketing scalable and data-driven.

This role blends tactical marketing execution with systems coordination—perfect for someone who enjoys seeing strategy come to life through process, technology, and creative collaboration.

What You Will Do

• Coordinate the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule.
• Partner with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels.
• Support campaign setup in marketing automation and CRM platforms (e. g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation.
• Manage campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams.
• Assist with publishing and updating digital assets (e. g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools.
• QA content, links, and creative across all campaign assets prior to launch.
• Track and report on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization.
• Manage timelines, deliverables, and priorities in marketing project management tools (e. g., Workfront, Asana).
• Collaborate closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging.
• Coordinate reviews, feedback, and approvals between stakeholders to keep projects moving smoothly.
• Partner with Product Marketing, Sales and Rev Ops teams to ensure lead routing, campaign attribution, and reporting accuracy.
• Maintain and update marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance.
• Maintain data hygiene and segmentation integrity within marketing automation and CRM platforms.
• Ensure campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields).
• Support integration and maintenance of marketing tech tools such as email, analytics, and project management platforms.
• Document processes and contribute to improving operational workflows to enhance efficiency and scalability.
• Other duties as assigned.
• What You Will Need
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment.
• Familiarity with marketing automation tools (e. g., Marketo, Hub Spot, Pardot) and CRM systems (e. g., Salesforce).
• Experience supporting multi-channel campaigns and managing campaign assets from concept to launch.
• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Detail-oriented and quality-driven, with strong proofreading and QA skills.
• Proficiency in Excel and comfort working with data-driven metrics.

This role is also eligible for an annual performance-based incentive opportunity.

Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.

Equal Employment Opportunity

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, transgender status, pregnancy, national origin, age (age 40 and over), disability, genetic information, marital status, hair texture or hairstyle, ancestry, service in the uniformed services, protected veteran status, status as a victim of domestic violence or any other class protected by federal, state and local laws.

Candidate Scam Warning

We encourage you to be cautious of hiring scams that impersonate Pathward.

Copy and paste the following URL into your browser to learn more: https://www. pathward. com/about-us/people-culture/careers/

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