Paid Ads Specialist

Position Type

Full-Time, Remote

Working Hours

U. S. Business Hours

About the Role

We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, Linked In, You Tube, and other paid acquisition channels.

This role combines strategic planning with hands‑on campaign management and optimization.

You will be responsible for the full paid media lifecycle—from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting—ensuring every advertising dollar contributes to measurable business growth and ROI.

The ideal candidate is analytical, data‑driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization.

Responsibilities

• Paid Media Strategy & Planning
• Develop and execute comprehensive paid advertising strategies aligned with business growth goals
• Manage and scale campaigns across Google Ads, Meta Ads, Linked In Ads, You Tube, and other relevant platforms
• Research audience segments, keywords, competitors, and targeting opportunities
• Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership
• Align paid media initiatives with broader marketing, sales, and brand strategies
• Campaign Execution & Optimization
• Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion‑focused objectives
• Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies
• Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
• Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS
• Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency
• Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies
• Analytics, Tracking & Reporting
• Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, Linked In Insight Tag, and other tracking systems
• Analyze campaign performance data to identify trends, opportunities, and areas for optimization
• Build weekly and monthly performance reports with actionable insights and strategic recommendations
• Monitor attribution models and customer acquisition performance across channels
• Use data‑driven insights to refine audience targeting, creative direction, and channel allocation
• Collaboration & Cross‑Functional Coordination
• Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns
• Work with landing page and web teams to improve conversion performance and user experience
• Maintain communication with platform representatives and stay current on advertising platform updates and best practices
• Contribute ideas for scaling paid acquisition and improving overall marketing efficiency
• What Makes You a Perfect Fit
• Performance‑focused marketer who thrives on measurable business results
• Strong balance between creativity and analytical decision‑making
• Passionate about testing, optimization, and campaign experimentation
• Highly organized with the ability to manage multiple campaigns simultaneously
• Strong communicator who can clearly explain campaign performance and recommendations
• Proactive learner who stays ahead of advertising trends, algorithms, and platform changes
• Required Experience & Skills
• Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms
• Strong understanding of PPC strategy, attribution models, and conversion tracking
• Hands‑on experience with Google Analytics, Google Tag Manager, and reporting dashboards
• Ability to analyze performance data and make optimization decisions based on metrics
• Excellent communication, organization, and project management skills
• Experience managing campaign budgets and optimizing ad spend efficiency
• Preferred Experience & Skills
• Experience with Linked In Ads, Tik Tok Ads, You Tube Ads, or additional paid acquisition channels
• Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies
• Understanding of landing page optimization and funnel conversion strategy
• Experience managing multi‑channel paid acquisition campaigns at scale
• Knowledge of remarketing, audience segmentation, and multi‑touch attribution models

What Does a Typical Day Look Like?

A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will:

• Review campaign dashboards and adjust bids, budgets, audiences, and placements
• Launch and test new ad creatives, headlines, and messaging variations
• Analyze conversion data and identify optimization opportunities across campaigns
• Collaborate with content and design teams on upcoming campaign assets
• Monitor tracking accuracy and attribution reporting
• Prepare performance reports and present strategic recommendations to leadership

In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization.

• Key Metrics for Success (KPIs)
• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Click‑Through Rate (CTR) and Conversion Rate
• Ad Spend Efficiency and Budget Utilization
• Lead and Revenue Growth from Paid Channels
• Continuous campaign performance improvements over time
• Interview Process
• Application Review – Assessment of experience and alignment with role requirements
• Initial Interview – Discussion of background, paid media expertise, and platform knowledge
• Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills
• Final Interview – Discussion with leadership to assess strategic fit and collaboration style
• Offer & Background Verification
• #J-18808-Ljbffr