Franchise Operations Lead Germany (m/w/d)

Overview

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Franchise Operations Lead Germany (m/w/d)

Responsibilities

Hauptzweck:

• Lead the agenda and relationship with beverage bottlers for the Horeca and GAM returnable business.
• Define the go-to-market (GTM) strategy and requirements for the returnable business.
• Identify and articulate market growth opportunities.
• Support and engage with the bottler to develop a strong Away-from-Home (AFH) category vision for key segments.
• Collaborate with and guide the bottler in developing, prioritizing, and executing aligned commercial plans for AFH Germany.
• GAM: Review, build, and execute the GAM strategy through the Regional Group (RG) team.
• Indirectly coordinate 125 mixed RG Sales Development Representatives (SDRs) and 10 dedicated hunters (within the RG structure), as well as the Key Account team.
• Lead and develop a team of approximately 2 people.

Qualifications

Kenntnisse / Erfahrungen:

• Minimum 10 years of experience in Sales/Marketing roles within FMCG blue-chip companies.
• University degree in Economics, Business Administration, or equivalent, or commercial education.
• Strong ability to engage, mobilize, and inspire people.
• In-depth FMCG knowledge, including understanding customer landscapes and category dynamics.
• Excellent communication and relationship-building skills to manage extensive internal and external interactions.
• Proven ability to work independently on complex projects, integrating input from multiple stakeholders and functions.
• Strong strategic thinking and analytical skills.
• Solid negotiation skills and commercial acumen.

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