Senior Brand Manager Carbonated Softdrinks DACH (Pepsi, Schwip Schwap, 7UP, Mountain Dew)

Senior Brand Manager Carbonated Softdrinks DACH (Pepsi, Schwip Schwap, 7UP, Mountain Dew)

Join to apply for the Senior Brand Manager Carbonated Softdrinks DACH (Pepsi, Schwip Schwap, 7UP, Mountain Dew) role at PepsiCo

Senior Brand Manager Carbonated Softdrinks DACH (Pepsi, Schwip Schwap, 7UP, Mountain Dew)

Join to apply for the Senior Brand Manager Carbonated Softdrinks DACH (Pepsi, Schwip Schwap, 7UP, Mountain Dew) role at PepsiCo

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Overview

• Key role to implement short, mid and long term strategies to accelerate Carbonated Softdrinks agenda through a consistent and coherent multi-brand strategy
• Develop business plans together with the Marketing Manager to deliver long term turnaround business plan and strategic direction
• Achieve Annual Key Objectives (Net Rev, Volume and Profit) for Carbonated Softdrinks category in Germany
• More Senior stakeholder management: WE Cluster Lead, global Marketing team, BU and MU LT, sector adjacent functions (Insights, Design center, Commercialization etc)

Overview
Senior Brand Manager is responsible for:

• Key role to implement short, mid and long term strategies to accelerate Carbonated Softdrinks agenda through a consistent and coherent multi-brand strategy
• Develop business plans together with the Marketing Manager to deliver long term turnaround business plan and strategic direction
• Achieve Annual Key Objectives (Net Rev, Volume and Profit) for Carbonated Softdrinks category in Germany
• More Senior stakeholder management: WE Cluster Lead, global Marketing team, BU and MU LT, sector adjacent functions (Insights, Design center, Commercialization etc)

Responsibilities

• Achieve Key AOP Objectives (Net Rev, Volume and Profit) for Carbonated Softdrinks category in Germany
• Build Must Win Battles, Brand Growth Strategies and Behavioral Growth Targets plus 360 campaign year on year
• Provide proper input for 3-year strategy & short term operational plan to either global or local organization
• Close collaboration with other departments like Commercialization, Demand Acceleration, Sales, Supply, Commercialization, Finance, Media
• Ensure strong consumer-first thinking to develop and implement key programs
• Responsible for communication with the agencies (media, creative, research), partners and suppliers
• Identify resources, competitive environment, possible partners, opportunity areas etc. and propose the activation plans and KPIs to ensure our brands meet their business and share of market objectives
• Develop & supervise execution for locally relevant brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system
• Responsible for development and introduction of new products/brands within the assigned categories, all activities related to innovation development: planning, designing and launching new product initiatives, according to internal PepsiCo procedure
• Responsible for set-up and management of the A&M budget for assigned brands
• Orchestrate the media planning and buying. Deliver clear reviews of activity performance vs. plan on concrete KPIs and define future recommendations to optimize / improve performance
• Drive ROI efficiency in media and activations, full project, agency & budget management to deliver calendar on time & in full
• Managing projects related to brand packaging, other visibility tools, together with DX dept aligning with key stakeholders
• Actively involves and develops action plans based on brand analysis: Consumer Regards, Retail Audit, internal sales etc
• Influence WE cluster, global team and local team to give feedback, incorporate all learnings and secure sign off from stakeholders for campaigns; build close relationships within DACH commercial team to ensure flawless execution of plans
• Lead consolidation of Category best practise implementation and lessons learnt, sharing opportunities to Lift & Shift best practises, successes and failures and innovative solutions with Global
• Manage, coach and develop direct report, setting clear objectives, KPIs and development plans. Enable, empower, energize and provide clear vision for the reports to ensure they overdeliver

Qualifications

• University degree or equal
• 5-8 years of relevant job experience in Marketing and Commercial
• Consumer understanding & concept development
• Commercial project leadership skills
• Experience in bringing innovations into market
• Strong Leadership & Coaching skills
• Fluent Business English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Manufacturing and Food and Beverage Services

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