Overview
In this role you translate brand strategy into country-level activation plans to boost brand visibility and execution. You will collaborate with Brand, CS&I, Sales, and Market Lead to align priorities and calendars. You’ll shape in-store assets, promotions, and POS animation informed by shopper insights, aiming to drive strong in-market impact. The position offers cross-functional exposure, regional alignment, and a path to shape Perrigo’s self-care brands in Europe. You will work in a collaborative, high-ownership environment with a clear impact on category performance.
Leistungen / Benefits
- competitive compensation
- career development opportunities
- hybrid working arrangement
- inclusive, collaborative culture
Verantwortungsbereiche
- Translate brand strategy and KPIs into actionable activation plans with Brand Managers, CS&I, and Market Lead
- Define distribution priorities, reach ambitions, and price positioning based on strategy and benchmarks
- Plan and validate country activation calendar covering promotions, advertising, and POS animation
- Define HCP priorities and key assets with CS&I
- Coordinate and align country priorities with CS&I and Market Lead to ensure category alignment
- Manage country activation calendar visibility, consistency, and stakeholder prioritization
- Track execution, monitor performance, and share status updates with relevant teams
- Present activation plans to Sales teams during conventions and internal sessions
- Ensure plans reflect cluster guidelines, country context, and unified priorities
- Communicate country calendars and defend prioritization decisions across stakeholders
Zentrale Anforderungen
- Degree in Marketing, Business Administration or related field
- Several years of experience in Brand Activation, Trade Marketing, Shopper Marketing or Brand Management (FMCG/Consumer Health preferred)
- Strong ability to translate strategy into actionable activation plans
- Experience collaborating with CS&I, Sales, RGM and Brand teams
- Solid understanding of distribution, pricing, competition and shopper insights
- Proven experience in activation calendar planning and POS execution
- Strong analytical skills and KPI tracking
- Excellent stakeholder management at market and cluster level
- Structured, proactive and execution-driven working style
- Fluency in German and English, with strong communication skills in both languages
- cross-functional collaboration
- analytical mindset
- stakeholder management
- activation planning
- KPI tracking
- POS execution
Brands Activation Lead (m/w/d) in Ludwigsburg Arbeitgeber: Perrigo
Perrigo Company ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur die Möglichkeit bietet, in einem dynamischen und wachsenden Umfeld zu arbeiten, sondern auch eine Kultur der Zusammenarbeit und des Wissensaustauschs fördert. Mit einem starken Fokus auf persönliche und berufliche Weiterentwicklung sowie flexiblen Arbeitsmodellen, einschließlich der Option auf Remote-Arbeit, schafft Perrigo ein unterstützendes Arbeitsumfeld, das Vielfalt schätzt und individuelle Stärken anerkennt. Die Position des Head of Pharmacy Sales in Stuttgart bietet zudem die Chance, aktiv an der Gestaltung von Strategien mitzuwirken, die das Leben der Menschen verbessern.
