Business Marketing Manager (m/w/d) Ultraschall Europa

Job Title

Business Marketing Manager (m/f/d) Ultrasound Europa

Job Description

In this position, you will have the opportunity to take responsibility for the European Ultrasound business as Business Marketing Manager. We offer you the opportunity to succeed in this senior role in a challenging environment.

This role can be performed in Amsterdam or Hamburg.

Your job:

• Creation of a 2-year marketing plan for healthcare systems: Define the key lines of business (SoB) as part of the ‚Where to play‘ strategy for the GWP category (General Imaging, Women’s Healthcare and Point of Care) and per zone. Defining the ‚How to win‘ marketing and sales strategy per SoB and per zone. Drive excellence in execution with the zones to ‚Make it happen‘.
• Collaborate with the Ultrasound Zone Leader, Modality Sales Specialist and Downstream Marketeer in the 8 European zones on GWP target market plans and ensure alignment with zone priorities.
• Responsibility for the commercial strategy of new product innovations, solutions and services or existing portfolio with the Zones, ensuring success through innovative business models, distribution channels and risk sharing partnerships that ensure growth in line with local market needs.
• Experience in all aspects of marketing, including market insights, value proposition development, claim creation, pricing, customer retention strategy and channel management.
• Portfolio positioning strategy: understanding the sales cycles along the customer decision journey, evaluating the different sales strategies and understanding how to improve conversion rates by strengthening the positioning of the portfolio.
• Equipping global business and sales teams with background knowledge, market insights, customer segment behavior patterns, competitive insights, tools and instruments to help them maximize existing and potential business opportunities.
• Identify and prioritize Key Opinion Leaders (KOLs) for portfolios, drive KOL engagement (in collaboration with Clinical Scientists and in coordination with Marketing Ops & Planning).
• Handle complex issues where analysis of situations or data is required.
• Accountable for achieving relevant metrics for efforts and results and meeting goals and objectives.

You should have the following:

• Master’s degree and more than 8 years of industry experience
• Strong marketing understanding with knowledge of strategic marketing and marketing analytics (understanding of methods and tools), supported by strong data analysis skills
• Expert in defining the marketing mix, channel strategies and successful product launches in the MedTech industry
• Conceptual and strategic thinking from a broad business perspective, considering both strategic and operational aspects
• Entrepreneurial and commercial thinking
• Strong stakeholder management, communication and interpersonal skills, including the ability to communicate effectively with senior management
• Proven ability to execute transformations
• Very good command of written and spoken English

German Philips benefits for you:

• Annual vacation: 30 days
• Mobility: Subsidized Germany ticket, leasing options for private use (bicycles, cars, smartphones, …)
• Philips University & Philips in Balance: Various offers in the area of health as well as professional and personal development
• Philips pension fund: employer-financed pension plan
• Paid partner time: 2 weeks paid time for partners in connection with the birth of a child
• Philips MyShop: discounted Philips products
• Catering: Free drinks & low prices in our canteen and Philistro
• Culture: Duz culture, a paid day for volunteering, various team/cultural activities (on sustainability, diversity, …), etc.

About Philips

As a healthcare technology company, Philips puts everyone’s well-being first. Everyone, everywhere on our planet, deserves world-class healthcare. Ensuring patient safety and quality is a top priority in our daily work. This is what we believe in and what we get up for in the morning. Do the job of a lifetime to improve the lives of others.

If you are interested in this job, apply even if you do not yet meet all the requirements. You might just be the right fit for this or any other job at Philips.

At Philips we promote equal opportunities. All qualified candidates are considered equally in our selection process regardless of color, religion, age, gender, sexual orientation, national origin, creed, citizenship, disability or marital status. You can find out more about our commitment to diversity and inclusion here.

You can find more information in our Inclusion and Diversity Policy. If you would like to learn more about our commitment to human rights, we recommend this report.

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